Digital Marketing Executive

1 day ago

Pacific Remote Islands Marine National Monument, India Pragnakalp Techlabs (OPC) Pvt Ltd. Full time

Job Title: Digital Marketing Executive- IT Services

Experience: 1+ Years in Digital Marketing

Location: Chikhli, Ahmedabad or Remote Work

Employment Type: Full-Time

About Pragnakalp Techlabs

Pragnakalp Techlabs specializes in Generative AI, Automation, Chatbot Development, NLP, Python Programming, and Machine Learning Solutions, empowering businesses with innovative and scalable IT solutions.

About the Role

We are seeking a dynamic and motivated Digital Marketing Executive to join our growing IT services company. This role is ideal for a marketing professional with one or more years of experience who is passionate about technology and digital marketing. You'll play a crucial role in driving our online presence, generating leads, and building brand awareness in the competitive IT services landscape.

Key ResponsibilitiesConsumer Behaviour & Market Research

  • Research and analyze target audience behavior, preferences, and decision-making processes
  • Develop buyer personas for different IT service segments (enterprise, SMB, startups)
  • Monitor customer journey mapping and optimize touchpoints for better conversion
  • Conduct market research to understand client pain points and service demand

Search Engine Optimization (SEO)

  • Execute on-page and off-page SEO strategies to improve organic search rankings
  • Conduct keyword research and competitive analysis for IT services terminology
  • Optimize website content, meta descriptions, and technical SEO elements
  • Monitor and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs
  • Create SEO-friendly content calendars aligned with business objectives

Social Media Marketing

  • Manage and grow social media presence across LinkedIn, Twitter, Facebook, and relevant platforms
  • Develop platform-specific content strategies that resonate with IT decision-makers
  • Engage with industry communities, participate in relevant discussions, and build thought leadership
  • Monitor social media metrics and adjust strategies based on performance data
  • Coordinate with the sales team to leverage social media for lead generation

Content Creation

  • Blog Content: Write compelling, technically accurate blog posts about IT trends, case studies, and industry insights
  • Video Content: Create demo videos showcasing services, client testimonials, and educational content
  • Collaborate with technical teams to ensure content accuracy and relevance
  • Maintain consistent brand voice across all content formats

IT Industry & Market Understanding (Good to have)

  • Develop and maintain deep knowledge of IT service offerings, industry trends, and competitive landscape
  • Stay current with technology solutions, software development, cloud services, and digital transformation trends
  • Analyze market positioning and identify opportunities for growth in the IT services sector

Paid Advertising Management (Good to have)

  • Google Ads: Create, manage, and optimize search, display, and video campaigns
  • Meta Ads: Develop and execute Facebook and Instagram advertising strategies
  • Conduct A/B testing on ad creatives, audiences, and landing pages
  • Monitor campaign performance and adjust budgets for optimal ROI
  • Generate detailed performance reports and recommendations for campaign improvements

Required Qualifications

  • Experience: 1+ years in digital marketing, preferably in B2B or technology sectors
  • Education: Any Graduate (BBA+MBA Preferred)
  • Technical Skills:
  • Basic understanding of SEO tools and principles
  • Experience with content management systems (WordPress, etc.)
  • Familiarity with social media management tools
  • Google Analytics and reporting tools knowledge
  • Proficiency in Google Ads and Meta Business Manager (Good to have)

What We Offer

  • Competitive salary commensurate with experience
  • Professional development opportunities
  • Opportunity to work with cutting-edge technology and industry leaders
  • Collaborative and innovative work environment
  • Health benefits and performance bonuses

How to Apply

To apply, please send your updated resume to Kindly include the following details in your email:

  • Current CTC
  • Expected CTC
  • Earliest Joining Date

Job Type: Full-time

Pay: ₹9, ₹33,333.51 per month

Work Location: Remote

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