Copywriter

4 days ago

Hyderabad, India SOLARA Home Full time

Location: Hyderabad (On-site preferred)

Type: Full-time

About the Role

SOLARA is looking for a sharp, creative, and performance-driven Copywriter to craft compelling Facebook and Instagram ad copy that sells. You'll play a key role in scripting short-form videos, product hooks, and punchy lines that drive clicks, conversions, and sales — especially for our drinkware, cookware, and kitchen appliance categories.

We're not looking for fluff. We want direct response copywriting — the kind that grabs attention in 2 seconds, sparks emotion, and drives action.

Key Responsibilities


• Write high-converting Facebook ad copy across static, carousel, and video formats


• Create short-form video scripts (30–60 sec) with clear product hooks, features, and CTAs


• Brainstorm and collaborate with our creative & video team to develop ad concepts


• Craft multiple headline variations, product taglines, and benefit-driven descriptions


• Continuously A/B test hooks, angles, CTAs to improve CTR and ROAS


• Understand the SOLARA brand tone — but optimize for performance, not poetry


• Stay on top of DTC trends and top-performing ad examples in the market

Requirements


• 2–4 years experience in direct response copywriting, preferably for D2C or consumer brands


• Proven experience writing Facebook ad copy and video scripts


• Strong understanding of performance marketing, ROAS, CTR, conversion psychology


• Able to write clear, bold, benefit-driven copy


• Bonus: Experience writing for home, kitchen, or lifestyle products


• Based in Hyderabad or willing to relocate (preferred)

What You'll Love


• Opportunity to work directly with a fast-scaling founder-led D2C brand


• Creative freedom to test bold ideas, viral hooks, and emotional storytelling


• Work closely with cinematographers and shoot teams to bring your scripts to life


• Your words will drive real revenue, not just likes

To Apply

Send your resume and 2–3 writing samples (preferably Facebook ad copy or short-form scripts) to with subject line:

  • Copywriter – Direct Response / Facebook Ads

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