Group Product Manager

4 weeks ago

Mumbai, India Ajanta Pharma Ltd Full time

Job Title: Group Product Manager (Nephrology) - Domestic BusinessExperience: 7 to 10 years of Pharmaceutical Products Marketing experience.Qualification: B. Pharma + MBA - Marketing Or Pharma ManagementTherapy : Nephrology (preferred), we are open to consider candidates from CVD therapyIndustry Preference: Pharmaceutical Industry OnlyJob Location: Ajanta Tower, Mumbai.Key Responsibilities- Development of marketing and promotional plans for products to support the end consumers’ need- Ensuring marketing strategy implementation through sales force connect- Market intelligence through primary research and customer connect- Collaboration with internal & external media to ensure the proper execution of strategies- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.- To work with cross-functional teams .- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.- Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.Required Skills- Strong scientific acumen and experience in brand and marketing strategy development.- The role demands excellent communication skills and the ability to train and engage the sales force effectively.- Proficiency in market research, competitor analysis, and SWOT evaluation is essential.- Candidates should have experience in cross-functional collaboration and digital marketing tools.

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