Assistant Manager

WHO ARE WE: Instituted on August 16, 2016, Tata Steel Foundation (TSF) is a wholly owned subsidiary of Tata Steel Limited. A Section 8 company, it is spread across 14 units, most of them in the two states of Jharkhand and Odisha. With a vision to create an enlightened and equitable society, we are committed to playing a larger role in India's sustainable development by embedding wider economic, social, and environmental objectives through our programmes.

Employment Type : Contractual (renewal on a yearly basis)

Location of Posting : Kalinganagar, Odisha (on site)

The Communication vertical of Tata Steel Foundation is an emerging vertical which brings to the table an element of scouting for the right intent, talent and zeal befitting the ever-spreading universe of development communication. It has been evolving rapidly and continues to encompass newer and exciting lens on the communication of our programmes, leading to the larger endeavour of creating impact ecosystems within the universe of the Foundation. Following are some of the core areas that the Communication engages in:

1. Brand Strategy and implementation
2. Organizational Content
3. Digital Communication
4. Internal Communication

We are looking for suitable placement for sub-vertical:

External Communications (locational)

With over 1700 members spread over ten units and six states of Jharkhand, West Bengal, Odisha, Uttarakhand, Maharashtra and Punjab, the Foundation is a CSR implementing organisation focused upon co-creating solutions, with tribal and excluded communities, to address their development challenges. Particularly its Jamshedpur facility is multi-dimensional given the spread of programmes including MANSI, Development Corridor, ITI, Integrated Farming and Masti ki Pathshala, to name a few. This geographic mix calls for a strong, vibrant external communication with its core stakeholder groups other than communities, particularly TSL network that enables visibility of TSF in vernacular media, academia and other peer organisations. Broadly categorised, the EC-sub-vertical contributes to strengthening on-ground relations for the Foundation through proactive PR, story gathering and deployment of brand strategy across Jharkhand and Odisha.

It is our endeavour to work with professionals who demonstrate dedication and a sense of ownership to engage with the internal and external stakeholders across our communities, our employees and the global audience to help strike the correct cord of leadership based on value creation and corporate citizenship.

An External Communications personnel is responsible for developing and executing an organization's external communication strategy, crafting messaging for various platforms, managing media relations, and coordinating public outreach initiatives to maintain a positive brand image and effectively communicate key messages to external stakeholders, including the media, customers, and the general public.

Key Responsibilities:

Strategic Communication Planning:

• Develop and implement comprehensive external communication plans aligned with overall organizational goals and objectives.
• Monitor industry trends and news landscape to identify potential communication opportunities and risks.
• Create messaging frameworks and key communication narratives for various external audience

Media Relations:

• Build and maintain relationships with journalists and media outlets at Jharkhand and Odisha
• Coordinate media interviews and appearances for company executives
• Respond to media inquiries promptly and effectively

Content Creation:

• Develop all content which is to be shared with media including press release, note, stories (write or identify and coordinate)
• Enable content development for liaison with stakeholders including Tata Steel, Tata group of companies, community (where there is direct connect) and academic institutions to support communication strategies

Public Outreach:

• Lend communications support towards events of key programmes at TSF
• Extend communications support to external platforms and events where TSF has a key presence including conferences, webinars, online or offline events.

Behavioural Skillset required:

• Decision-making and Weighing Risks
• Time Management and Prioritizing
• Ability to work in a team
• Liaising with stakeholders
• A softer quality of keeping up team morale through a positive attitude and mindset.

Technical Skillset required"

• Is resourceful and executes necessary networking skills with external stakeholders
• Proficiency in MS Office
• Understanding of creative software applications
• Strong analytical and problem solving capability
• Basics of Photography & Videography
• Knowledge of New Media (social media channels)
• Experience of handling vernacular media, other external groups as well as multi-team collaboration will be preferred

Minimum Qualification: Graduation in a relevant communications stream with a flair for interpersonal relations and content development.

Minimum years of work experience: 1 year of experience in communications, particularly external communication, programme management and creating content for an organisation Experience in NGO/ Development Sector will be preferred