Branch Manager

1 month ago

Chennai, India DBS Bank Full time

Job Purpose:


  • Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branch.
  • Enhance existing relationships with customers and build new relationships to increase the customer base
  • Ensure compliance with all applicable external and internal regulations and guidelines


Key Accountabilities:


  • Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head
  • Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets
  • Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets
  • Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget


Job Duties and Responsibilities:


  • Generate sales through assets, liability and other banking products as well as TPP
  • Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any
  • Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions
  • Reduce customer dormancy and customer attrition
  • Ensure branch target achievement through effective upselling and cross selling
  • Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively
  • Ensure effective execution of marketing campaigns and conversion of customer referrals
  • Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships
  • Address customer queries and grievances escalated by the branch personnel in a timely manner
  • Ensure Lead sharing with respective Business like IBG for Assets etc.
  • Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting
  • Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit
  • Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.
  • Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel
  • Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members


Required Experience & Education:


  • MBA with 6-8 years in handling Branch of a reputed Bank


Core Competencies:


  • Excellent interpersonal and communication skills
  • Ability to build strong relationships with clients.
  • Responsible
  • Ability to meet deadlines.
  • Knowledge about internal/external regulations.


Technical Competencies:


  • Good Computer Knowledge


Work Relationship:


  • Effective communication between self and superior
  • Inter-personal skills & team player
  • Display of RED Attitude (Reliable, Easy to deal with & Dependable)


DBS India - Culture & Behaviors:


DBS is committed to building a culture where all employees are valued, respected and their opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Expected value driven behaviors are:

  • Ensure Customer Focus by Delighting Customers & Reduce Complaints
  • Build Pride and Passion to Protect, Maintain and Enhance DBS’ Reputation
  • Enhance Self Knowledge, Skills and develop Competencies aimed at continuous improvement
  • Maintain the Highest Standards of Honesty and Integrity

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