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Senior Executive

1 month ago

Mumbai, Maharashtra, India Dentsu Creative Full time
Senior Executive - Account Management (Client Servicing - Digital)

Years of experience: 1-3 years

Location: Mumbai

Job Description:
  • Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands.
  • Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
  • Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more.
  • Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams' partnership.
  • Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand.
  • Prepare analysis, review & reports on campaign effectiveness by tracking KPI's measuring the impact of social & digital media strategies.
  • Plan & prepare monthly & quarterly campaign plans for the brand.
  • Be actively involved in SEO/Tech/Media/ORM efforts with the support teams.
  • Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more.
  • Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary.
  • Master media workflow & respective online tools thus aiding the brand.
  • Collaborate and guide the immediate team members- Digital Media Executive(s).
  • Manage and overcome routine challenges.
  • Liaison with the client thus maintain first level contact with brand POCs.
  • Attend & cover on-ground events & workshops as deemed necessary.
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects.
  • Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine.