Senior Product Manager

3 weeks ago

bangalore, India New Relic, Inc. Full time
Senior Product Manager - Marketo Administrator Senior Product Manager - Marketo Administrator Senior Product Manager Req ID FY|G&A|#3 Location(s) Bangalore, India; Work arrangement(s) Hybrid (works from home and New Relic office throughout the week), Office (works primarily in a New Relic office) Your opportunity The Senior Marketing Systems Administrator will be responsible for our marketing automation platform, Marketo, and support the administration of other tools in our mar-tech stack. You will be a subject matter expert on our Marketo instance and support best practice use and optimization of the platform.This role will work closely with our other marketing systems administrators, Salesforce administrators, growth operations team, marketing team, website developers, integrations engineers, and other internal business partners to drive scalable solutions. Candidates must be proficient in key business processes such as lead and contact lifecycles, lead scoring, email nurtures, lead/contact routing, database hygiene, field management, and how our systems are designed to enable these processes. What you'll do Ensure our Marketo instance is best-in-class to support global business requirements Seek opportunities to operationalize and streamline processes and technology within the marketing technology stack Help gather requirements for marketing systems projects Work with legal, security, and finance to ensure requirements gathered are in compliance with laws and internal policies Act as a point of contact for marketing systems vendors to ensure accurate and timely technical support solutions Update Marketo and integrated systems for lead routing, lead qualification, lead scoring, record deduplication, customer segmentation, and data integrity per provided business requirements Solve system integration issues and drive new systems integration projects Support and troubleshoot errors with the Marketo/Salesforce integration Evangelize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams Create and configure fields and determine field mapping to Salesforce to ensure the right fields are synced to support campaigns and reporting Create and update Marketo email and program templates Ensure that marketing efforts are in compliance with email marketing regulations This role requires Bachelor's Degree or equivalent related experience 3-5 years owning marketing campaign execution and handling marketing technologies including CRM, marketing automation, data enrichment, lead routing, and database integrations 3-5 years Marketo administration experience Current or past MCE certification credentials Demonstrated experience integrating marketing applications with other enterprise applications, as well as internal and external data sources Familiarity with Marketo/Salesforce integration  Detailed oriented with strong organizational skills Solutions oriented with strong problem-solving skills Excellent written and verbal communication skills Comfort with ambiguity Flexible and adaptable to changing business needs and shifts in project requirements Strong collaboration skills in a diverse and inclusive team environment Familiarity with current email deliverability best practices and troubleshooting deliverability issues Proficiency with HTML and CSS to support Marketo emails Familiarity with GDPR, CAN-SPAM, CASL, and CSA regulations

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please visit

Our hiring process
Please note that visa sponsorship is not available for this position.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is proud to be an equal opportunity employer. We foster a diverse, equitable, and inclusive environment, free from all types of discrimination, so our Relics can thrive. We hire people with different backgrounds, experiences, abilities and perspectives.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

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