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Regional Sales Manager- North

1 month ago

New Delhi, India Aska group Full time

ASKA Equipment is a leader in disaster response and fire & safety technologies, providing innovative solutions to government agencies and large-scale enterprises. With a manufacturing base in Roorkee, Uttarakhand, and HO in Delhi, we specialize in advanced fire, safety, and lighting equipment. As we expand our footprint, we seek a seasoned sales professional head and drive regional sales( including business development), manage P&L, and lead the team to success.


Position Overview

As the Regional Sales Head at ASKA Equipment, you will hold a pivotal leadership role responsible for driving regional sales growth, managing a sales team, and overseeing the P&L for your assigned region. We seek a seasoned sales professional as regional head who can drive regional sales( including business development), manage P&L, and lead the team to success.


Key Responsibilities:

1. Team Leadership and P&L Management:

  • Develop and execute regional sales aligned with company growth plans.
  • Planning, managing and owning the P&L, optimizing resources, driving revenue, and controlling costs.
  • Adding value by adding new processes for effective management of P&L
  • Meet and exceed sales targets while ensuring profitability.
  • Provide regular reports on sales performance and financial forecasts to senior leadership.

2. High Impact Team Leadership:

  • Lead, mentor, and manage a team of sales professionals to achieve performance goals.
  • Foster a culture of collaboration, growth, and high performance.
  • Recruit, develop, and retain top talent for the sales team

3. Government Sales & Key Account Management:

  • Drive sales pipeline growth with direct government central state local bodies clients, PSUs.
  • Build and maintain strong relationships with key government stakeholders.
  • Lead complex contract negotiations and ensure compliance with regulations.

4. Budgeting, Financial Planning & ROI:

  • Oversee regional sales budget, ensuring optimal resource allocation to meet targets.
  • Analyze financial data and implement cost-effective strategies to improve profitability.

5. Planning & Execution:

  • Align regional sales strategy with organizational goals to meet quarterly and annual sales targets. 
  • Implement sales processes and CRM tools to track and optimize performance.

6. Cross-Functional Collaboration:

  • Collaborate with product, marketing, and operations teams to ensure alignment and smooth execution of strategies.

7. Market Research & Competitive Analysis:

  • Monitor market trends, competitor activities, and customer demands to adjust strategies and seize new business opportunities.


Why Join ASKA Equipment? 

  • Leadership Impact: Shape major decisions and drive regional business success.
  • Career Growth: Significant growth potential with opportunities for global leadership roles.
  • Innovation: Be part of an innovative, industry-leading organization.
  • Empowered Leadership: Full ownership of regional sales strategy and P&L.
  • Collaborative Culture: Work with senior leaders and cross-functional teams to push ASKA’s vision forward.


Mandatory Qualifications:

  • Minimum 15 years of hands-on experience in direct sales with Government institutions, ministries and departments in India. 
  • Experience of managing a small to mid sized sales team. 
  • Hands on experience in managing, monitoring sales P&L OR extensive working knowledge of the same.


Required Qualifications:

  • Education:Engineering in any stream with a proven track record of 18+ years of relevant sales experience OR Graduate in any stream with MBA from a reputed organization with 15+ years of relevant sales experience.
  • Strong track record of managing teams, developing talent, and driving high performance.
  • In-depth knowledge of the government sales process, procurement regulations, and contract management.


Skills and Competencies:

  • Strong leadership skills with the ability to inspire and manage high-performing teams.
  • Expertise in P&L management, budgeting, and resource allocation.
  • Government relations expertise, with experience of navigating contracts and relationships.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Self driven approach to meet business objectives and targets. 
  • Ability to report using software systems and tools. 


Compensation & Benefits: 

Compensation: As per industry standards. 

Additional employee benefits, target linked sales incentives and medical insurance (Family Floater Policy)


At Aska Equipments Pvt. Ltd., we are committed to fostering a diverse and inclusive workforce. We encourage individuals from all backgrounds to apply.