[High Salary] Senior Manager
2 weeks ago
Job Title: Senior Manager, Media Planning and Execution
Department: Brand Marketing
Reports to: Director of Marketing
Direct Reportee: One Media lead (asst Manager)
Summary:
- Leads the development and execution of media plans for assigned brands- Works with cross-functional teams to ensure that media plans align with overall marketing goals- Monitors and evaluates the performance of media plans and makes adjustments as needed- Manages a team of media planners, analysts, agencies and internal brand and category stakeholders- Drives growth metrics for Instamart, groceries and assigned brands wrt brand influences- Lead 3rd party partnership associations to drive brand awareness
Responsibilities:
- Develop and execute media plans for assigned brands- Manage media budgets and negotiate media contracts- Conduct market research and analyze competitive landscape- Develop and implement media strategies that reach target audiences- Monitor and evaluate the performance of media plans- Manage a team of media planners and analysts
Qualifications:
- 8+ years of experience in media planning and execution- Proven track record of developing and executing successful media plans- Strong analytical and problem-solving skills- Excellent communication and interpersonal skills- Ability to work independently and as part of a team
Skills:
- Media planning and buying- Market research- Competitive analysis- Budgeting and negotiation- Performance measurement- Team leadership
Benefits:
- Opportunity to work with a talented team of professionals- Chance to make a significant impact on the marketing front for the fast growing grocery services within Swiggy
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