Growth Marketing Lead

About Fuzen: Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs). We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to-use application templates (like CRMs, Project Management, and HRMS) at a low one-time cost and a simple annual hosting fee. We are at a critical pivot point, moving from a high-touch, service-led model to a high-growth, product-led growth (PLG) model . This is where you come in. We're not looking for a marketer to just "run campaigns." We're looking for a builder, an owner, and an experimenter to be the engine of our new growth model. You will be a core member of our founding team, building our GTM strategy from the ground up. What You Will Own (The Role): As our first Growth Marketing hire, you will have complete ownership of the entire marketing funnel, from first touch to paid conversion. Own the Funnel: Design, build, measure, and optimize our entire PLG funnel. You will be obsessed with our conversion rates at every stage. Launch & Scale Paid Acquisition: You will be given a budget and the keys to build our demand-gen engine. This includes hands-on management of Google Ads (SEM), Capterra/G2, and relevant paid social channels (like LinkedIn) targeting SMEs. Lead Experimentation: You will be our A/B testing champion. You'll constantly run experiments on landing pages, product messaging, pricing displays, and calls-to-action (CTAs) to find what converts. Be the Voice of Data: You will live inside our analytics (Google Analytics, Hotjar, etc.). You'll be responsible for reporting on what is happening, digging in to find out why, and proposing actions to improve. Master SEO & Content Strategy: You'll work directly with our content team to pivot our strategy. You will guide them to move beyond "how-to" articles to high-intent, bottom-of-funnel (BOFU) content like "best CRM for small agencies" or "project management template comparison." Optimize the User Journey: You'll analyze the user path from ad/blog click -> template page -> purchase -> (AI) customization. You'll identify friction points and work with the product/founder to remove them. This Role is for You If: You have 2-3+ years of hands-on experience in a growth marketing or demand generation role, ideally in a B2B SaaS or PLG company. You are an expert in at least one paid channel (e.G., Google Ads) and "T-shaped" enough to manage the others. You are highly analytical and data-driven. You speak in terms of CVR, CAC, LTV, and ROAS. You are a builder at heart. The idea of creating a growth machine from scratch excites you more than running an existing one. You are an entrepreneur. You understand the "skin in the game" mindset and are motivated by mission, ownership, and equity over a cushy corporate salary. You are comfortable in a fast-paced environment, making decisions with 80% of the data and learning quickly. Why Join Fuzen? Founding Team Impact: This is not just another marketing job. You are a core part of the business, building the growth engine from zero to one. Your decisions will directly shape the future of the company. Massive Ownership: You won't be a cog in a machine. You will own the entire GTM funnel and its outcomes. Significant Equity: We are offering a substantial ESOP package (0.5% - 4.0%) because we want you to be an owner and win as the company wins. The Mission: You'll be part of an exciting pivot to a scalable, product-led business that is helping thousands of SMEs access technology they previously couldn't afford.