Content Writer

3 weeks ago


india Dr. Vaidya's Full time

Objectives of this role:

  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
  • Raise the bar continually for writing fresh long format content for product description pages, website blogs, website homepages, press releases that connects with a desired audience and drives action.
  • Be adept at varying the voice, style, and other characteristics of messaging based on the industry, or target audience.
  • Maintain up-to-date knowledge of communications- and customer-related industry trends.
  • Stay current on the appropriate style guidelines and brand voice for consistent messaging.


Roles & Responsibilities:

  • Interpret briefs to develop long format content for the brand website & E-Commerce platforms in English.
  • Research and understand target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings.
  • Write original long format content and edit content for a range of marketing and communications materials.
  • Collaborate with a team of creative staff (editors, Graphic Designers, Brand Managers) from concept development to delivery of final product.
  • Present content concepts and final deliverables to internal team when requested.
  • Revise content based on internal feedback.


Qualifications & Competencies:

  • Bachelors' degree (or equivalent) in journalism, English, communications, or related discipline.
  • 3-5 years’ experience in content writing, preferably with a FMCG or FMCD brand.
  • Knowledge of Microsoft Office Applications.
  • Proficiency to read, write and develop long format content for product description pages, blogs, digital PR articles, in English, Hindi or Hinglish.
  • Strong creative thinking skills and ability to think conceptually.
  • Comfortable working independently with little direction under tight deadlines.
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
  • Proven ability to demonstrate brand voice.
  • Strong attention to detail.
  • Excellent portfolio of work.


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