Content Writer
4 weeks ago
About the Opportunity:
Role: Content Writer
Level: Senior Executive - Content Marketing
Reporting into: Senior Manager - Content Marketing
Location: Gurugram
About the Function:
MakeMyTrip’s internal agency crafts communication for CLM, display and other channels, catering to diverse set of customers. In this function, we are looking for a dynamic writer who can create effective copy for all briefs.
About the Role:
In the ever-evolving and customer-centric e-commerce industry, content plays a vital role in the acquisition & retention of customers, in turn aiding in accelerating business growth. As a content writer, you will be in the middle of action, working with many teams and for diverse lines of businesses, drafting effective daily communication for multiple platforms and also crafting shareable content pieces, all of this on tight timelines. You must possess excellent communication and interpersonal skills for seamless coordination with team members and stakeholders. You should be passionate about writing accurate, persuasive, and creative content that inspires the customer to pack his/her bags and travel
What will you be doing:
- Creating, improving and maintaining content for the brand MakeMyTrip.
- Independently bring the approved content strategy to life via concept, content, copy on CLM, display, funnel and other platforms.
- Liaison with teams/partners to ensure that content is complete, exhaustive and accurate across all company platforms, and fits the brief.
- Work closely with the design/art team and the brand team on all creative and branding initiatives to ensure all content is on-brand, consistent in terms of intent, style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, and print.
Qualification & experience:
- Over 2-3 years of experience in copywriting/content writing.
- Post-grad in English or mass communication, from a reputed institute.
Key success factors for the role:
- Demonstrate creative and copywriting skills, and have a very strong command of both written and spoken English.
- A versatile writer who can write short copy and long copy with equal perfection.
- Understand the market/competition, and our business with its tonality, to thereby create effective on-brand content.
- Improve the performance of existing metrics that track content efficacy.
- Able to perform well under tight deadlines, coordinate efficiently with internal and external stakeholders, and have a sharp eye for error.
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