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Director - Digital Marketing

4 months ago

Bengaluru, India PrepLadder Full time

About the Organization:

Headquartered in Chandigarh, PrepLadder is India’s largest online learning platform for toughest medical entrance exams. Incepted in 2015 by school friends – Dr. Deepanshu Goyal, Vitul Goyal and SahilGoyal, PrepLadder was initially built to help medical students achieve their dream of cracking PG examination. We have been acquired by Unacademy in 2020.

We aim to provide quality education which is easily accessible to everyone.

Our purpose is to ensure that “Every student, everywhere, reaches their highest potential” Categories we cater in: Medical (NEET PG, FMGE, NEET SS) PrepLadder has close to two million sign ups to be precise. Our #Phenomenal strength with core values of Ownership, Transparency, Agility, and a People First Culture is what makes us stand apart from the rest.


Position Overview:

We are seeking an experienced and strategic Director of Digital Marketing to lead and oversee our digital marketing initiatives. The successful candidate will report to the VP of Business and will be responsible for managing and driving performance across multiple teams, including Performance Marketing, SEO, Social Media Engagement, Influencer Marketing, and Content Writing.

Responsibilities and Skills:

  • Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.
  • Lead, mentor, and manage the Performance Marketing, SEO, Social Media Engagement, Influencer Marketing, and Content Writing teams.
  • Design and execute performance marketing campaigns to maximize ROI and customer acquisition.
  • Oversee the content strategy to ensure high-quality, engaging, and SEO-friendly content across all channels. - Collaborate with the VP of Business to set Monthly, Quarterly and annual digital marketing goals.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
  • 7+ years of experience in digital marketing, with a minimum of 3 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Strong leadership and team management skills.
  • Expertise in performance marketing, SEO, social media, influencer marketing, and content creation.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Outstanding communication and interpersonal abilities.
  • Proficiency in digital marketing tools and platforms.