Social Media

Job Title: Digital Marketing Executive (SEO, SMM, Content & Video Editing)

Company: The Craftsman
Location: N102, Manipal Centre, #47, Dickenson Road, Bengaluru –
Job Type: Full-Time, On-Site
Experience Level: 1-3Years (Mid-Level)

About The Craftsman

The Craftsman is a premium bespoke menswear brand based in Bangalore, renowned for custom-made suits, sherwanis, tuxedos, bandhgalas, and other ethnic wear. With a strong focus on quality, precision, and craftsmanship, we offer an unparalleled experience to grooms and gentlemen seeking refined style.

We are looking for a dynamic and skilled Digital Marketing Executive who can take full ownership of our online presence, brand communication, and digital campaigns. The ideal candidate will have a blend of strategic thinking, creativity, and technical expertise to drive growth and elevate The Craftsman's digital footprint.

Key Responsibilities1. SEO (Search Engine Optimization)

• Develop and implement comprehensive SEO strategies to drive organic traffic and improve search rankings.
• Conduct keyword research, competitor analysis, and market trend studies.
• Optimize website structure, metadata, content, and technical elements for maximum visibility.
• Perform technical SEO audits and collaborate with developers to fix issues like site speed, mobile responsiveness, and indexability.
• Build high-quality backlinks and manage off-page SEO activities.
• Create SEO-optimized landing pages and content for better conversions.
• Track and report performance using Google Analytics, Search Console, SEMrush, Ahrefs, and other SEO tools.
• Stay updated with search engine algorithm updates and best practices.

2. Social Media Marketing (SMM)

• Design and execute social media strategies to grow The Craftsman's online presence.
• Manage and grow accounts on platforms such as:
• Instagram, Facebook, LinkedIn, Pinterest, YouTube, Twitter (X)
• Develop and maintain content calendars for regular posting.
• Create engaging campaigns to increase followers, engagement, and conversions.
• Run paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads).
• Monitor analytics to optimize campaigns and budget utilization.
• Engage with audiences by responding to comments, messages, and DMs.
• Collaborate with influencers and brand ambassadors for partnerships and collaborations.
• Monitor competitors and identify opportunities for growth.

3. Content Creation & Writing

• Write compelling blog articles, website content, product descriptions, and social media copy.
• Ensure all content aligns with The Craftsman's premium tone and brand voice.
• Optimize content for SEO and readability.
• Develop content ideas for groom styling guides, wedding fashion trends, and fabric education.
• Work closely with the design and video teams to create cohesive storytelling campaigns.

4. Video Production & Editing

• Plan, shoot, and edit high-quality videos for social media, campaigns, and ads.
• Create Instagram Reels, YouTube Shorts, and long-form promotional videos.
• Add motion graphics, text overlays, transitions, and background music for polished content.
• Maintain brand aesthetics in all video content.
• Collaborate with the creative team to storyboard ideas before execution.
• Optimize videos for each platform's specifications and trends.

5. Website & Online Presence Management

• Work with developers to ensure the website is SEO-friendly, user-friendly, and fast.
• Regularly update website banners, product pages, and blog sections.
• Implement conversion rate optimization (CRO) techniques to increase leads and sales.
• Manage Google My Business for local SEO and reviews.
• Ensure brand consistency across all digital platforms.

Required Skills & Qualifications

• 2-4 years of hands-on experience in SEO, SMM, content creation, and video editing.
• Deep understanding of SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Strong expertise in social media platforms and ad managers (Meta, LinkedIn, YouTube).
• Excellent video editing skills using Adobe Premiere Pro, After Effects, or CapCut.
• Proficiency with design tools such as Canva, Photoshop, or Illustrator.
• Strong copywriting and storytelling abilities for premium luxury branding.
• Knowledge of email marketing tools like Mailchimp or HubSpot.
• Basic understanding of HTML, CSS, and website management.
• Data-driven mindset with the ability to analyze metrics and optimize campaigns.
• Excellent time management and multitasking skills.

Preferred Qualifications

• Certification in Digital Marketing or SEO.
• Experience with wedding and fashion industry marketing.
• Knowledge of influencer marketing and luxury brand collaborations.
• Familiarity with e-commerce platforms like Shopify or WooCommerce.

Benefits

• Competitive salary + performance-based incentives.
• Opportunity to lead and grow the digital marketing department.
• Creative and collaborative environment with exposure to premium luxury branding.
• Work closely with a visionary team in the fashion and wedding industry.
• Learning and development opportunities through training and workshops.

Work Schedule

• Location: The Craftsman, N102, Manipal Centre, #47, Dickenson Road, Bengaluru –
• Timings: 11:00 AM – 8:00PM (Monday to Friday)
• Mode: Full-Time, On-Site Only

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person