Performance marketer: meta ads

Job Title: Performance Marketer – Meta AdsLocation: India (Remote) Shift Timings: 7 PM – 4 AM ISTAbout Us:At Simplia Inc., we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we’re on a mission to evolve into a $100 million leader in the industry, and we’re looking for the best of the best to join our team.The Opportunity:Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3 X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.As a part of the initial screening process, please fill the Google Form below: ???? Google Form LinkWhat You’ll Do:Meta Ads Campaign Strategy & ManagementDevelop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.Conduct in-depth audience research and leverage Meta’s targeting tools to ensure campaigns reach the right people.Performance Analysis & OptimizationAnalyze campaign data to optimize for CPA, ROAS, CTR, and conversions.Continuously refine targeting, bidding strategies, and creative assets.Conduct A/B testing on ad creatives, formats, and audiences to improve performance.Budget ManagementOversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.Creative Strategy & OptimizationCollaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).Optimize creative assets for engagement, conversions, and campaign performance.Reporting & CommunicationGenerate and present campaign reports with actionable insights.Align with clients/internal stakeholders on objectives, updates, and strategies.Meta Ads Best Practices & ComplianceEnsure all campaigns adhere to Meta’s advertising policies.Stay updated with Meta Ads innovations and features for improved performance.Cross-Functional CollaborationWork with design, content, and analytics teams for aligned execution.Ensure proper tracking, pixel setup, and accurate data flow.Continuous Learning & ImprovementStay ahead of social media advertising trends and Meta platform updates.Experiment with new formats and features to maximize opportunities.Qualifications:Must Have:Meta Ads Certification (Mandatory)Proven experience running Meta Ads campaigns with measurable results.Strong understanding of CPA, ROAS, CTR, and conversion tracking.Proficiency in Meta Ads Manager and related tools.Excellent communication and reporting skills.Preferred Skills:Meta Blueprint Certification or equivalent advanced credentials.Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.Familiarity with Google Analytics or third-party analytics platforms.What You Bring:Experience: 5+ years in performance marketing, scaling startups or working with high-impact agencies.Proven Track Record: Delivered 3 X+ ROAS and scaled campaigns contributing to $100 M+ revenue growth.Leadership Excellence: Ability to mentor, guide, and manage marketing teams.Technical Mastery: Expertise in Meta Ads and digital marketing tools.Aggressive & Goal-Oriented: Relentless focus on achieving measurable business growth.Analytical Prowess: Skilled in turning complex data into impactful strategies.Exceptional Communication: Confident in influencing and inspiring clients & teams.What We Offer:Competitive Pay: With performance-based incentives for top achievers.Remote Flexibility: Work from anywhere in India on US shift timings.High-Impact Role: Your strategies will directly influence company growth.Growth-Focused Environment: Thrive in a culture that celebrates innovation and big wins.Legacy Opportunity: Play a key role in Simplia Inc.’s journey to unicorn status.Commitment:We seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100 M+ leader.???? If you’re a growth-driven Performance Marketer with mandatory Meta Ads Certification, ready to lead campaigns that change the game, we want to hear from you.