Head Buying and Merchandising, Peter England Red

4 weeks ago


india Aditya Birla Fashion and Retail Ltd. Full time

Base Location : Bangalore

Minimum Qualification : Masters from NIFT or other related institutes

Preferred Experience :7-10 Years

Preferred Skills : Relevant experience in buying & merchandising in Retail, Textile or Apparel

Key Result Area:

Develop and drive accurate financial, sales and line plans for designated product categories ensuring alignment with overall Business Unit product and marketing strategy

  • Develop financial, sales, inventory and line plan ensuring alignment with overall Business requirements in the form of Annual Business Plans & OTB plans & to collaborate the required monthly, quarterly & annual business requirements.
  • Ensuring right proportions of price points, casual & non-casual mix, category mix and fashion quotient

Drive Sustainable Profitable Growth in Retail

  • Responsible for leading the buying and allocation team for all the stores to drive the pre-season planning process, in-season stock management through Gross Profit management and SKU allocation/replenishment to stores.

Financial Goals – Drive Retail Productivity (Non-Negotiable)

  • Sales Target – Yearly and Quarterly and L2L basis
  • Gross Margin – Gross Profit as % of Sales
  • EBIDTA
  • Working Capital – Delivering ideal DOC

Operations – Improve Buying Process to deliver higher through put from store (Non – Negotiable)

  • Sell Thru – Drive higher Sell thru through effective and right buying, Allocating at right time to right store and discount management.
  • STPW – Sell thru per Week
  • SSPD – Drive higher SSPD so as increase the store profitability and have an insight on effectiveness of store layouts.
  • Inventory Turn – Achieve Targeted Inventory turn to enable cash rotation

Maintaining no. of days stock as targeted

  • Review stock and sale plan with team members.
  • Develop plans for the channel for meeting sales, gross margin and inventory turn goals taking the necessary steps to optimize sales, product sell through and margin plans.
  • Achieve channel’s net margin targets after discounting through risk management and promotional/markdown strategies
  • Prepare action plan for high stocks level showrooms to bring down stocks as per plan.
  • Modify/develop efficient pullback process.
  • Develop efficient replenishment system.

Freshness of Stock and Pull Back Process

  • Ensure seamless running of AMM process and addition of right stock into discount mix at the right time
  • Ensure right Freshness Index at store – Current season stock as % of total Non-Core Stock at store.
  • Efficient, fast & controlled pull back process to ensure the unproductive merchandise is liquidated through VC channel

Efficient Core Management

  • Deploy a sharper core range to ensure best in class core availability & efficient DOC
  • Clearing non-moving stocks by offering discounts at right time.

Ways of Working

  • Well documented B&M processes.
  • Review mechanism.
  • Season wise library of orders with images
  • Introduce and ensure implementation & smooth running of automation tools such as symphony, Store config etc.

People & Development

  • Develop Self & Team through necessary training
  • Train Front End Staff on Products/features and unique proposition

Trend Analysis & forecasting

  • Forecasting future trends and communicating the same to design basis research both online & offline



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