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Sr. Category Manager

2 months ago

Uncha Samana, India Del Monte Foods Private Limited Full time
The incumbent will be responsible for developing, implementing and executing strategic marketing plans for key categories of the business. Category Business Planning and delivery:Analyze trends in internal business needs and history, consumer behavior, market research data, category scenario to generate insights every month which aid in delivery on the volume and value projections for the category.Brand Communication – Development and Execution:Prepare communication brief detailing the need for communication, identify the priority market and target segment and liase with external as well as internal stakeholders for a smooth closure/ alignment on same and execution of the campaign.New Product Development / Product Extension - Development and Launch and Post launch track:Gather inputs from consumer immersions/ past consumer research and review market research data, to identify potential areas of opportunity for business. Consumer/ Trade Promotions:Evaluate the need for consumer/ trade promotion basis competitive landscape and conceptualise the offer, in coordination with trade marketing as well as the relevant marketing team. Ensure timely and smooth rollout in the market with a delivery of the objective behind the promotion.Ecom Marketing:Grow the business on e-com portals by keeping a track on competitive pricing generation and placement of content for category and ensure discoverability and availability of stock for category across all e-com portals – Liase with digital marketing lead, to rollout timely campaigns focused on driving tertiary / offtakes in the targeted market/ geography.Operational Closures:Responsible for opening/closures of purchase orders, getting stock codes opened, ensuring smooth changeover of MRPs by coordinating with internal / external stakeholders;

Follow-ups with sales, finance, any other function outside mails for timely closure of tasks;

Addressing consumer complaints on e-com with operational closures with quality team.KnowledgeDeep Understanding of Sales - BTL Inputs, Margins, Outlet types, GTM Approach Know how of visibility tools on E-Com: AMS, Google Ads, Social Media CreativesMedia Planning: Basics of media plans – Logic and approach. Educational Level Graduation: B.E. / B Tech / B.ComPost-Graduation (Must have) : MBA / PGDM from a premier institution.Working Experience: 8+ years in marketing at level of Brand/ Product Manager.