
Product Executive
3 weeks ago
Segment: Anti -hypertensive, Nutraceutical
Location: Mumbai (Kandivli)
Experience : Min 2 years into Brand Management
Role :
Brand Management.
Identifying new avenues to develop brand portfolio.
Key Responsibilities :
Designing product strategies and ensuring their timely execution.
New launch proposal to strengthen the portfolio.
Coordination with sales team to ensure strategy implementation.
Specifying market requirements for current & future products by conducting market research.
Planning and Design promotional material / tools to support the sales / marketing objectives with cost effectiveness.
Train, motivate and guide the field force to ensure the continuous growth of the brand.
New product identification and new launch.
Act as point of first reference for all product related enquiries.
Entry Barriers-To create entry barriers for the competition by innovating the product and packaging.
Functional Knowledge / Skills :
General
Product knowledge
Market dynamics & competitive behavior
Data analysis
Goal oriented
Specialized
Managing brand expenses
Strategic and tactical implication for better performance
ROI strategy
Awareness of competitors & market trends
Active Listening
Key Competencies:
Excellent communicator
Should be able to work well with a wide range of people
Able to inspire others
Should be able to manage different projects
Should be energetic and passionate about work/product
Good presentation skills
Able to work well under pressure
Organized and methodical
Deadline-driven, creative
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