Head of Brand

4 weeks ago

Old Goa, India Deltatech Gaming Limited Full time
Role : Head of Brand & CommunicationDesignation : General ManagerExperience : 12+ years

Key Responsibilities:

Develop the overall brand strategy and brand positioning for adda52 poker and adda games. Be the custodian of the brandDevelop and deliver on the annual brand marketing plan to achieve the brand objectives in the most optimum wayCustodian of all customer communication, covering all customer touch-points. Accountable for coherent and consistent brand communicationLead the brand and communication team and agency partners to deliver on key projects on core brand, social media, influencer marketing and PRLead efforts on consumer insights to ensure every intervention focuses on solving for key consumer tensions / pain points to drive business results in a consumer centric way. Drive discipline on consumer centricityLead operations of the brand and communications function - a) Creative Campaigns- TV, OOH, Radio, OTT, Digital, Social, Influencers & Activations b) Media planning & buying - Reach and frequency based planning for ad campaigns. Spend optimization for max impact. c) Analysis- Focus on measurability and quantify campaign impact for the businessOversee and direct creative, social media, influencer and PR agencies, production houses and market research companies effectively to get desired resultsTake charge of competition benchmarking, and emerging trends in the mobile gaming space. Define strategies to develop competitive advantages in narrative and consumer experienceInfluence cross functional leaders and teams across the organization to deliver on projects and objectives of the brand and communication functionNurture the brand and communication team into a high potential, high performing team.

Requirements:12 to 15 years of experience in Brand Management, Brand Positioning, Social Media and Content Marketing with consumer facing digital businesses.Proven experience in implementation of brand and content strategies that have delivered exceptional results.Excellent understanding of the full marketing mixStrong creative spark and analytical skillsStrong interpersonal skills and team leadership experience of over 5+ years, to get desired results from marketing team, product team, other functional teams and leadership. High on collaboration and cross functional workingStrong commercial focus means you can deliver big results on small budgets.High degree of ownership and drive to deliver measurable resultsPrior experience in real-money gaming, fantasy sports will be an add-onMBA or equivalent degree with Marketing focus is a must

Company Profile:

WHO ARE WE?Deltatech Gaming Limited (formerly known as Gaussian Networks) has been a frontrunner in India’s online gaming industry since 2011. We are India’s biggest and most trusted brand, catering to India’s growing gaming population with our top-of-the-line gaming platforms such as

adda52.com

and

adda.games , through the best- in-class gaming experience

What is in store for you?

You will get the opportunity to work in a fast-growing company, in a fast paced environment and have fun while doing that. (Life @ DGL)In addition to that, you will also be working with some of the best in the industry gaming professionals who are continuously striving and working on innovative ways to reach millions of gamers and players everyday and to provide the users “The best gaming experience”

Company URLs:

(Parent Company)

Social Media URLs::Life with Us:

Poker (Adda52):Facebook:Instagram:

MGP (Adda Games)Facebook:

Instagram:

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