Inbound Marketing Specialist

4 weeks ago

Delhi, India FirstPrinciples Growth Full time

About the Role

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Location: Delhi (Janakpuri) - In Office

Experience: 4+ years (non-trainee roles only)

Notice Period: Immediate to 30 days preferred

Work Hours: 11 AM - 8 PM IST (with flexibility for client calls)

Key Responsibilities

Inbound Campaign Execution

  • Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization
  • Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building

AI-Augmented SEO Implementation

  • Execute keyword research using AI tools to identify high-impact opportunities
  • Optimize content for Google SGE and AI-generated search features
  • Monitor and adapt to algorithm changes and SERP evolution

Technical SEO Execution

  • Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms
  • Implement schema markup, Core Web Vitals optimization, and crawl improvements
  • Execute site migrations, URL restructuring, and indexation management
  • Ensure GDPR/CCPA compliance in tracking implementations

Content Optimization

  • Optimize existing content for E-E-A-T signals and entity-based SEO
  • Create briefs for AI-assisted content generation while maintaining quality standards
  • Implement internal linking strategies and content refresh programs
  • Develop landing pages optimized for organic conversion

Performance Analysis

  • Build GA4 dashboards and custom reports for organic performance tracking
  • Analyze user behavior data to inform content and SEO strategies
  • Track keyword rankings, organic traffic, and conversion metrics
  • Generate actionable insights from search console and third-party tools

Link Building & Outreach

  • Execute digital PR campaigns for high-authority backlinks.
  • Manage outreach programs using AI-powered prospecting tools.
  • Develop linkable assets and resource pages.
  • Monitor backlink profiles.

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