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Senior Content Executive

2 months ago

west bengal, India Redrob Full time
"Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.”
Employer: Kass - Elegant Arden LLP
Position: Senior Content Creator
Years of Experience: 3 to 4 years
Community Location: Kolkata
Employment Type: Full-Time
CONNECT
Company Overview ( Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.
Redrob by McKinley Rice: The Next Frontier in Professional Development
Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redrob—a groundbreaking AI platform—we're set to redefine professional development.
Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals' aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.
Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.
Know Kass - Elegant Arden LLP ( Ayurveda, the foundation of healing lies in restoring equilibrium to the body. Central to this philosophy is detoxification—the process of eliminating toxins (through Harsh ingredients, Environment & Stress) to achieve harmony within. Hence Our brand name, "Kass," derives from the Sanskrit metal Kansa, revered in Ayurveda for its detoxifying properties. Drawing inspiration from this sacred tradition, Kass embodies the essence of holistic wellness, offering skincare solutions rooted in the principle of balance restoration & adopting a holistic approach that delves deeper into the root causes of skin issues.
Instead of offering temporary fixes, Kass nourishers and rejuvenates your skin from within.
How to become a part of Kass - Elegant Arden LLP and enjoy the benefits:
❖ Step 1: Fill in the application form and register via RedRob.
❖ Step 2: Clear the interview process.
❖ Step 3: Be a part of the team at Kass - Elegant Arden LLP
EXPERIENCE
Develop comprehensive content strategies aligned with overall brand objectives and business goals.
Lead the creation of strategic content plans for written, visual, and voice-over content across digital and traditional channels.
Identify blog topics and structure high-quality blog content to engage and inform our audience.
Write compelling product descriptions that highlight key features and benefits.
Craft engaging product taglines, campaign names, hashtags, and ad communications.
Ideate and develop ad scripts and copywriting that align with campaign objectives.
Collaborate closely with cross-functional teams to ensure brand consistency and effective communication strategies.
Oversee external partners such as PR firms to ensure alignment with brand values and messaging.
Create detailed product descriptions and marketing content on a product-by-product basis.
Conduct regular audits and analysis of content performance to optimize strategies and enhance engagement.
Guide freelancing teams or mentor junior team members in quality content creation and strategy development.
Stay abreast of industry trends and best practices, continually optimizing content strategies.
Well versed with social media platforms and algorithms to leverage brand reach across platforms and build brand persona as per organization goals.
Expectations from you:
Basic Requirements
Proven experience as a Senior Content Executive or similar role in a strategic capacity.
Demonstrated success in developing and executing comprehensive content strategies across diverse platforms.
Strong leadership skills with the ability to influence and collaborate effectively with stakeholders.
Expertise in both written and visual storytelling, with a keen understanding of voice-over script development.
Experience managing external agencies and partners to uphold brand integrity.
Exceptional creativity and strategic thinking abilities.
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.