Conversion Rate Optimization
1 month ago
Key Responsibilities:
Conversion Rate Optimization (CRO):
Conduct data-driven analysis to identify areas for improvement on the website, landing pages, and email campaigns.
Develop and implement A/B testing, multivariate testing, and other CRO techniques to increase conversion rates.
Continuously monitor and optimize user journeys to improve the overall customer experience.
Optimize lead generation, customer acquisition, and nurturing processes.
Employer Branding.
As a marketer of top talent, it is imperative that we are able to apply the same skills in conversion rate optimization to generate a stronger body of candidates
Create and manage content that showcases the company culture, values, and benefits.
Work closely with HR and recruitment teams to attract top talent.
Stakeholder Collaboration:
Work with cross-functional teams, including Demand Generation, Events, Content, Marketing Operations and Digital Marketing, to ensure seamless execution of CRO and marketing strategies.
Collaborate with external agencies or vendors when needed to achieve specific objectives.
Qualifications:
Bachelor's degree in Marketing, Psychology, Business, or a related field.
Proven experience in conversion rate optimization, digital marketing, B2B marketing, or related roles.
Proficiency in CRO tools, web analytics, and marketing automation platforms.
Excellent understanding of end-user psychology and user experience principles.
Strong project management and collaboration skills.
Exceptional communication and presentation skills.
Familiarity with employer branding is a plus.
Knowledge of the MSP industry is advantageous but not required.
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