Head Of Ecommerce

4 weeks ago


Delhi, India KNR Management Consultants Full time

About the Organization: KNR's client with a large offering of Ayurveda and Herbal Brands which it markets in India & in the international markets.Position Title Head – Ecommerce MarketplaceResponsibilitiesDevelop a holistic Digital Marketing strategy for the brands, and digital marketing programs that are aligned with the brand strategies and based on consumer insights.Develop and implement e-commerce strategy based on the existing product portfolio with a scope to expand for future products across the e-commerce value chain.Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, project oversight, and KPI tracking.Responsible for driving P& L for the e-commerce division in collaboration with SCM & Marketing team.Increase product listings and prioritization by working with channel partners and improve traffic via paid, organic channels on marketplaces and scale the brand, products.Ensure all commercial compliance, sales trade agreements & Maintenance contracts are reviewed and signed on a periodic basis ensuring business need.Conduct market research surveys in collaboration with NPD & Marketing team for meeting diverse social and cultural market / customer requirements on a periodic basis.Drive marketing / NPD launch activities in collaboration with Consumer Business Division team as per business need.Ensure utmost engagement in driving E-commerce operations and present e-commerce business dashboard with key insights and way forward priorities for driving business growth.Requirements:P& L experience for the e-commerce division is a must.Proven experience developing or scaling businesses through Ecommerce channels within the Health Supplement / Cosmetic /Medical /Wellness/ Ayurveda manufacturing industry is desired.


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