Account Manager

2 months ago


Mumbai, India Ugam Full time
ResponsibilitiesProgrammatic Account ManagerDeep understanding of programmatic advertisingUnderstanding of the marketing funnel and the associated KPIs per funnel stage: Net reach, engagement, view-through-rate, CTRs, etc to provide insights into campaign performance and recommendations for future campaigns to the planner and/or customer.Good attention to detail and high own standards of workGood Excel working knowledge.Language skills: conversational and written knowledge is mandatory.

Focus DSP:Experience Set-up, Management, Optimization and Reporting for online video and display Campaigns in several DSP Platforms: Prio 1:

DV360, Adform

/ Prio 2:

The Trade Desk, Xander, AmazonExperience working with budgets, understanding of pacing and the ability to make necessary adjustments as required.Experience in setup of dco campaigns

Focus Ad Server2-3 year experience and Knowledge of and experience working with tracking toolsKnowledge of and experience working with ad servers (Prio 1=

Adition , Prio 2

Google Campaign Manager

/

Flashtalking ):Creative Upload, Floodlight Attribution Settings, Campaign ManagementExperience with data management / building and integration of audience lists and setup of dco campaigns

Focus: Brand Safety & Ad VerificationKnowledge of and experience working with brand safety tools e.g.

IAS

or

DoubleVerify

as well as ad verification tools e.g.

Nielsen

QualificationsRequirements• 4 years + experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.• Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.• Basic understanding of pixel and pixel management.• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required• Experience in an analytical, results-oriented environment with external customer interaction.


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