Activation Manager

2 weeks ago

Gandhinagar, India TBZ - The Original Full time

Designation: Activation Manager Location: Ahmedabad Experience: 5-8 Years Education: MBA Marketing Industry Preference: Retail, Luxury, Telecom, FMCG (Field marketing) This is the "Feet on the Street" role. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region Key Responsibilities Local catchment planning Map the catchment area (5-10km radius) of every store in the region to identify high-potential residential societies, clubs, and corporate parks. Conduct "Recce" visits to identify new opportunities for visibility (e.G., hoarding sites, society notice boards). Maintain a "Local Event Calendar" tracking regional festivals, exhibitions, and community gatherings. Execution Excellence Oversee the deployment of central BTL campaigns (installations, promoters, collateral), ensuring they meet brand guidelines (correct logo usage, uniform standards). Manage on-ground logistics: permissions, setup, and dismantling of activation setups. Ensure all promoters/staff are trained on the specific offer/script before the event starts Local Cross-Promotions & Lead Gen Tie up with local businesses (e.G., a famous local salon, boutique, or car dealership) for cross-receipting or referral programs. Drive "Door-to-Door" or RWA (Resident Welfare Association) activities to generate qualified leads. Ensure all leads generated are digitally captured and passed to the store manager within 24 hours. Vendor Supervision Supervise local vendors during events to ensure quality delivery (no torn flexes, proper lighting). Verify vendor bills against actual execution (proof of execution photos) before processing payments. Key Success Metrics Leads Generated: Total valid leads generated per month in the region. Verify Event Execution Score: Compliance score based on photos/audit of the event setup Cost Per Lead (CPL): Average cost incurred to generate one valid lead in the region. Store Support: Satisfaction score from Store Managers regarding marketing support.

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