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Influencer Marketing Manager

3 months ago

Jaipur, India सादा SAADAA Full time

ABOUT सादा / SAADAA


We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA


Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 100+ people team within 3.5 years.


So, what do we do differently? We focused on making the basics the heroes of our brand. To this day, we only offer 10 carefully curated styles. It might seem unconventional in an industry where variety is often seen as the key to success, but we've not only made it possible; we've made it profitable. Our philosophy is focusing on what's important and letting go of the rest.


WHAT ARE WE LOOKING FOR?


We are looking for an enterprising individual with the zeal and passion to grow सादा / SAADAA.


WEBSITE:


WHAT YOU WILL BE RESPONSIBLE FOR?


  • Identify and Engage Influencers:


  1. Research and identify potential influencers who align with सादा / SAADAA’s brand values and target audience.
  2. Develop and maintain a database of influencers across various platforms such as Instagram, YouTube, TikTok, etc.


  • Build and Maintain Relationships:


  1. Establish and nurture strong relationships with influencers.
  2. Act as the primary point of contact for influencers, ensuring clear and consistent communication.


  • Develop Outreach Strategies:


  1. Create and implement strategic outreach plans to engage influencers for brand campaigns.
  2. Tailor outreach messages and pitches to individual influencers, highlighting the benefits of collaboration with सादा / SAADAA.


  • Collaborate on Campaigns:


  1. Work closely with the marketing and creative teams to develop influencer-driven campaigns.
  2. Collaborate with influencers to create authentic and engaging content that resonates with their followers and promotes सादा / SAADAA products.


  • Negotiate Contracts and Agreements:


  1. Negotiate terms of collaboration, including compensation, content deliverables, and timelines.
  2. Ensure all agreements are documented and comply with company policies and legal requirements.


  • Monitor and Analyze Campaign Performance:


  1. Track and analyze the performance of influencer campaigns using key metrics such as engagement, reach, and ROI.
  2. Provide regular reports and insights to the marketing team, highlighting successful strategies and areas for improvement.

  • Stay Updated with Industry Trends:


  1. Keep up-to-date with the latest trends and best practices in influencer marketing.
  2. Continuously explore new platforms and opportunities for influencer partnerships.


  • Ensure Brand Alignment:


  1. Ensure that all influencer content aligns with सादा / SAADAA’s brand values, messaging, and aesthetic.
  2. Provide guidance and feedback to influencers to maintain brand consistency.


  • Manage Budget:


  1. Oversee the influencer marketing budget, ensuring cost-effective collaborations.
  2. Monitor expenditures and optimize spending to maximize campaign impact.


  • Event Coordination:


  1. Plan and coordinate events, such as product launches or brand activations, involving influencers.
  2. Ensure smooth execution and impactful influencer participation at events.


  • Crisis Management:


  1. Address any issues or crises related to influencer collaborations promptly and professionally.
  2. Implement strategies to mitigate risks and protect the brand’s reputation.

WHO ARE YOU


  • Bachelor’s degree in English, marketing, or a similar field.
  • Experience creating strong, engaging content.
  • Relationships builder
  • An understanding of SEO best practices (preferred).
  • Demonstrated excellence in sales and marketing.
  • Excellent research, organizational, and time management skills.
  • Strong listening and communication skills.
  • The capacity to work independently and collaboratively.
  • Ability to work efficiently without compromising quality or accuracy.

WHY BE A PART OF सादा / SAADAA ?


  • Do you feel out of place in a world full of unnecessary complexities ?
  • Do you find joy in little things ?
  • Are you an avid reader with curiosity for understanding how things work and how we got here ?
  • Do you believe life is simple and people around you are focusing on the wrong things ?
  • Are you excited by the idea of learning new things or solving problems with the simplest solutions ?


If the answer to all the above questions is yes, you are in the right place.


The world is full of unnecessary complexities & we as humans do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.


WHAT WE OFFER?


  • A team of empathetic problem solvers
  • The Right Compensation
  • Growth path to become a leader
  • An opportunity to drive meaning with products
  • A culture of continuous learning
  • Freedom - freedom to explore, fail and learn


HOW TO STAND OUT?


Beyond applying, try to give us the real story of why you want to work here.

Be a doer, and reach out to us with how you also have the same vision.

Email : , ,



PRE WORK ASSESMENT:

To move ahead with the next steps of recruitment, we would like you kindly to complete and submit the assessment mentioned below :


FOR A SWIFT RESPONSE PLEASE FOLLOW THE BELOW-MENTIONED STEPS:


Step 1: Complete the task mentioned above.

Step 2: Please click the apply for this job button mentioned.

Step 3: Please paste the completed assessment in the application questions.

Step 4: Post the completion of the above steps, and complete the Application process.

Step 5: We will receive your application and review the tasks submitted by you.

Step 6: Post reviewing the same we will be moving towards the next steps and the same will be communicated to you over a phone call.