Associate / Sr Associate - Programmatic

4 weeks ago

pune, India HEPL - A Cavinkare Group Company Full time
Profile - Sr. Associate / Associate - Programmatic (face to Face interviews in Pune only)
Job Location - Pune (Work From Office)
Night Shift - 9PM to 6AM
Exp - Min 2yrs
Budget - 10 LPA
Roles and Responsibilities
Campaign Implementation (40%)
• Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
Key Responsibilities
Campaign Implementation
• Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360, The trade desk, Amobee, Mediamath etc.
• Generate and distribute pixels/beacons for DSPs as required.
• Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
• Support the Business Intelligence team build a framework to successfully traffic campaigns via API
• Manage workflow and responses to ensure agreed deadlines are met and service level agreements are followed and along with executing tasks with 100% accuracy
• Work closely with the line manager to manage accounts across a portfolio of clients, supporting across day-to-day campaign management responsibilities
Campaign Optimization, Analysis & Reporting (40%)
• Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
• Ensure campaign pacing status is communicated to your Client Service team.
• Action any relevant optimisations daily to ensure strong campaign performance against client KPIs.
• Generate and deliver client performance reports
• Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
• Troubleshoot & manage the health of our automated pacing dashboard by working closely with Business Intelligence to identify & fix bottlenecks
• Optimising campaigns leveraging the optimisation dashboard & providing feedback to Business Intelligence on improved features & data visualisation
• Managing bespoke client reporting dashboards developed by Business Intelligence & ensuring complete data integrity
Strategy (20%)
• Provide recommendations to your Client Services team for use in brief responses.
• Present industry updates and campaign optimisations to the Cadreon Activations Team.
• Working with your Senior Campaign Manager and Programmatic & Ad Operations Lead execute tests within the DSPs.
Skills/Qualifications
• Ideally the candidate should have a Bachelor's degree with a minimum of 2 years of hardcore programmatic Ad Ops experience.
• Hands on experience of DSP platforms like DV360, The Trade Desk (TTD), Amobee, MediaMath etc.
• Exceptional analytical skills and ability to spot trends in data and generate insights based on that.
• Ability to investigate, analyze and solve problems as well as clearly communicate results
• Strong proficiency with MS excel.
• Excellent communication (verbal and written) and documentation skills
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong attention to detail, well organized and possesses the ability to prioritize multiples tasks under pressure
• Ability to work collaboratively as part of a cross-functional team.
• Knowledge of any of the DMPs, any of the reporting and analytical tools such as Tableau, Dataroma, Taplicks etc. and adserving & ad-verification technology (DCM, Sizmek, IAS, DV, Moat) would be an added advantage.
• Knowledge of HTML, flash and JavaScript would also be an asset.

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