b2b email marketing executive {10K

3 weeks ago


Nagpur, India LeadRoad Full time

Company Description

Leadroad.io provides lead generation and appointment setting services to SaaS companies. The team specializes in cold email outreach to help companies acquire sales qualified leads and set direct appointments with prospects.


Key Responsibilities


Lead Research:

Identify potential business leads through online platforms, databases, social media, and other sources.

Conduct thorough research to gather accurate and actionable data on prospects, including contact details and relevant insights.

Email Campaign Creation:

Design and execute effective email marketing campaigns tailored to communicate our value proposition to prospective clients.

Personalize email outreach to improve engagement and response rates.


Performance Analysis:


Monitor and analyze the performance of email campaigns, including open rates, click-through rates, and responses.

Use insights and metrics to refine and optimize future campaigns for better results.

Database Management:

Maintain and update the email database to ensure accuracy and compliance with data protection regulations (e.g., GDPR).

Regularly audit and cleanse the database to ensure the quality of leads and eliminate outdated or incorrect data.

Collaboration:

Work closely with the sales and marketing teams to ensure email strategies align with overall business objectives.

Share insights and feedback with the team to improve lead generation and conversion strategies.



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