B2B Email Marketing Specialist
4 days ago
About LeadRoad.io
We provide lead generation and appointment setting services to SaaS companies, specializing in cold email outreach to acquire sales qualified leads and set direct appointments with prospects.
Key Responsibilities:
- Lead Research: Identify potential business leads through online platforms, databases, social media, and other sources. Conduct thorough research to gather accurate and actionable data on prospects, including contact details and relevant insights.
- Email Campaign Creation: Design and execute effective email marketing campaigns tailored to communicate our value proposition to prospective clients. Personalize email outreach to improve engagement and response rates.
- Performance Analysis: Monitor and analyze the performance of email campaigns, including open rates, click-through rates, and responses. Use insights and metrics to refine and optimize future campaigns for better results.
- Database Management: Maintain and update the email database to ensure accuracy and compliance with data protection regulations (e.g., GDPR). Regularly audit and cleanse the database to ensure the quality of leads and eliminate outdated or incorrect data.
- Collaboration: Work closely with the sales and marketing teams to ensure email strategies align with overall business objectives. Share insights and feedback with the team to improve lead generation and conversion strategies.
Required Skills and Qualifications:
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
- Familiarity with email marketing tools and software
- Experience with data management and analysis
Benefits:
- Competitive salary: $10,000 per year
- Opportunities for career growth and professional development
- A dynamic and supportive work environment
- A chance to work with a leading SaaS company in the industry
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