Recruitment Adviser supporting University of the Potomac

Job Title: Recruitment Adviser

Division: Education In-Country Representation

Direct Reporting: Director – Recruitment Strategy and Agent Partnerships

Location: Delhi/Mumbai /Bengaluru

The Opportunity

We at Acumen (Part of Sannam S4 Group) are re-engineering what a consulting organisation can be. We own our client's challenges as if they were our own. We help them transform for the future by offering practical solutions that are crafted intelligently, passionately, relentlessly.

We are a great team to work for people who are self-motivated, innovative and believe in teamwork. Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately.

You are invited to a world of opportunities where you can contribute in your own special way to how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And be a part of a team that is known for its unwavering commitment to make a difference in partnership with its clients, shareholders, communities and colleagues.

Job Purpose

Acumen is seeking to appoint an ambitious, target-orientated team player to engage with our client university and work closely with the senior team members of South Asia enhancing their capacity to engage internationally and market and brand within the international higher education market in India. The candidate should be able to strengthen the client University of the Potomac associations/partnerships in India, implement the India student partnership strategy and its ambitions to significantly grow student interest from India.

The focus of this position will be to engage with prospective students and explain in detail the client (University) USPs. This will include working directly with prospective and current students as well as other key stakeholders including Indian Higher Education schools, Alumni, Government stake holders, Indian institutions for TNE and institutional partners. The post-holder will also help develop and maintain new relationships within the education communities across India along with the seniors and support promotional campaigns and events.

The position will involve domestic travel or/and attend online events; therefore he/she is expected to be flexible to work during the weekends, evenings and be resilient. As the candidate will be working remotely with the client University of the Potomac staff, and advisers across countries, he/she should be highly organized, self-motivated, and comfortable working with differences in time zones.

The candidate will work on a full-time basis and will have to demonstrate initiative. These duties are a guide to the type of work that the role holder will initially be required to undertake but may vary depending on the successful candidate's particular skills and experience. We are looking for someone based in Delhi / Mumbai / Bengaluru

Main Responsibilities

In this position, you will be assigned to enhance University of the Potomac capacity to engage internationally and market, brand within the international higher education market in India. You will provide assistance to the client's US University International Office at all stages. You will be engaged in delegated marketing and outreach activities, database maintenance, and other initiatives undertaken by the client to enhance their footprint in India.

• Participating in outreach events (both online and in person) for prospective students, their parents and counselors.
• Assist the client in identifying opportunities to increase brand awareness/market visibility, marketing and communication strategies and viable advertising opportunities in the Indian market. Also, implement the University's plan for enhancement and growth of international institutional engagements in the designated region.
• Provide prompt, comprehensive, accurate information and advice to students who apply to study in international universities and education agents.
• Provide student counselling support and follow up on matters like offer acceptance, additional document requirements and other admission related matters via telephone, email, and face to face interactions.
• Maintain excellent 'customer service' by answering all enquiries from prospective students and parents met during recruitment fairs. Post this, initiate follow up contact with them in order to build the application database.
• Maintain accurate data in accordance with relevant requirements and policies.
• Build effective working relationships with a range of stakeholders in the education sector.
• Attend education events, tradeshows, conferences, webinars, virtual events and promote the university as and when required.
• Advise on how to leverage new recruitment opportunities and partnerships.
• Engage in social media activities and online training as per the client's requirement.
• Assist in hosting online and offline events and information sessions. Assist with localised content and promotions, including maintaining databases for post event follow up.
• Carry out post activity follow up, including compiling data of interested students. Preparing and submitting reports on activity outcomes to the Client
• Liaise and coordinate with appropriate internal teams for administrative issues.
• Support towards online research, gathering market intelligence, information management, updating databases, presentations, events and conferences.
• Work on budget and costings for project(s) and keep a track of project expenses.
• Maintain communication with other stakeholders and keep updated with latest on ground relevant market information.
• Book venues for events and schedule visits for client's representatives including sending confirmations, pre-booking hotel, and arranging ground transportation as necessary.

Information and reporting

• Develop and maintain a key contacts list and share a report with the client as and when necessary.
• Recording information from recruitment events and campaigns.
• Maintain time-sheets for projects and submit relevant reports as specified.

Other

• If required by the University of the Potomac, participate in virtual trainings from South Asia.
• Any other duties as directed that commensurate within the scope and classification of the position.
• Ensuring that deliverables are met with a focus towards achieving the mutually agreed objectives and targets.
• Coordinate and liaise with internal administrative teams and with vendors for travel, hotel, event bookings etc. as and when required.

Qualifications

• Educated to degree level or equivalent.
• Relevant postgraduate or professional qualification in business or marketing. A qualification from the US or familiarity with the US education system would be desirable, but not essential.

Experience

• Experience of working in international higher education or similar environment for at least 5 to 8 years.
• Overseas study or living experience (preferably US)
• Prior experience working in the education sector (preferably with a US institution, in administrative, managerial, or marketing role).
• Experience of developing marketing campaigns and using social media as a communication tool.

Knowledge, Skills and Competencies

• Ability to work under pressure; to build relationships and influence across all levels of organisations (internally and externally).
• Knowledge and understanding of the education system and understanding of the range of issues relevant to students contemplating study overseas
• Excellent organisational and interpersonal skills.
• Strong planning ability around developing and implementing strategic and tactical plans.
• Excellent written and oral communication and presentation skills with high attention to detail.
• IT literacy and adequately conversant with Microsoft Office: Outlook, Word, Excel and PowerPoint.
• Knowledge of the International Higher Education system.