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Senior SEO Expert

2 months ago

Bengaluru, India StockGro Full time

Company Vision


StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.


About StockGro


Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.


We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.


Role Overview:


As our Senior SEO Specialist, you will be responsible for enhancing our online visibility

through strategic digital marketing techniques. Your role involves leveraging high-impact

keywords, implementing effective link-building strategies, and utilising data-driven insights to

optimise our search engine performance.


Responsibilities:


1. Keyword Strategy:


○ Develop and implement comprehensive keyword strategies to improve our

content's search engine rankings.

○ Identify and capitalise on valuable keyword opportunities that competitors

may have overlooked.

○ Optimise existing content to maximise its search engine performance.


2. Link Building:


○ Establish strategic partnerships with reputable websites to enhance our

backlink profile.

○ Improve the quality and relevance of our inbound links to boost domain

authority.

○ Monitor and mitigate potential negative SEO impacts from low-quality or spam

links.


3. Data Analysis:


○ Utilise analytics tools to gain insights into user behaviour and search trends.

○ Forecast SEO performance and adjust strategies based on data-driven

predictions.

○ Provide actionable recommendations based on comprehensive data analysis.


4. Content Optimization:


○ Collaborate with content creators to ensure SEO best practices are integrated

into all forms of content.

○ Ensure our content strategy aligns with both user intent and search engine

algorithms.

○ Implement measures to address and prevent issues related to duplicate

content.


5. Technical SEO:


○ Collaborate with the development team to implement technical SEO

improvements, focusing on site speed, crawlability, and mobile optimization.

○ Identify and resolve technical issues that may impact search performance,

such as 404 errors and broken links.


6. Competitive Analysis:


○ Monitor and analyse competitors' SEO strategies and performance.

○ Develop and implement strategies to maintain a competitive edge in search

rankings.


Requirements:


● Experience: 5+ years of SEO experience, preferably in the financial or fintech sector.

● Education: Bachelor's degree in Marketing, Computer Science, or a related field.

● Skills:


○ Proficiency in Web Analytics Tools:


■ Demonstrated experience with tools like Google Analytics and Search

Console.

■ Familiarity with SEO-specific analytics tools such as SEMRush,

Ahrefs, and SimilarWeb.


○ Strong Project Management Skills:


■ Ability to manage multiple initiatives concurrently, including SEO

projects.

■ Proven track record of successfully driving organic traffic growth

through SEO strategies.


○ Excellent Communication Skills:


■ Effective cross-functional collaboration, especially when working with

marketing and development teams on SEO initiatives.


○ Analytical Thinking:


■ Adept at analysing data and drawing actionable insights from SEO

performance metrics.

■ Ability to forecast SEO outcomes based on data trends.


○ Self-Starter Attitude:


■ Proactive approach to identifying SEO opportunities and implementing

strategies.

■ Ambition to scale the SEO channel within the organisation and build a

dedicated SEO team