Altumind - Expert - SEO/SEM
4 weeks ago
Position title: SEO/SEM Expert
Description:
- We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
- Will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properlyimplemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation andcontent programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo etc
- Solid understanding of performance marketing, conversion, and online customeracquisition
- In-depth experience with website analytics tools (e.gg, Google Analytics, NetInsight, WebTrends etc.)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS - Post Graduate degree in a quantitative, test-driven field.
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