Digital Marketing

1 week ago


Delhi, India Bennett Coleman & Co. Ltd. (The Times of India) Full time
Job Type: On Direct Contract of BCCL - 5 Days Work from Office - CST Office
Overview:
We are seeking a dynamic Product & Marketing Associate to join our team. This role is pivotal in supporting both product management and marketing activities, including campaign setup and execution, reporting, property listing management, and coordination for feature updates and testing. The ideal candidate will be detail-oriented, organized, and skilled in cross-functional collaboration to help drive the success of our product and marketing initiatives.
Responsibilities:
Campaign Setup & Execution: Plan, execute, and monitor digital campaigns from start to finish, ensuring they align with business goals and deliver results on time and within budget.
Reporting: Generate regular campaign performance reports, providing insights and actionable data for continuous improvement and optimization.
Property Listing Management: Oversee and update property listings, ensuring that all information is accurate, up-to-date, and aligned with market trends.
Coordination for Feature Development & Updates: Collaborate with product and tech teams to support the development and enhancement of product features. Track updates, conduct testing, and facilitate smooth rollouts.
Quality Assurance & Testing: Conduct testing for new and updated features, report any issues, and coordinate fixes to ensure an optimal user experience.
Qualifications:
Looking for candidates with 2-3 years of experience
Experience in product coordination, digital marketing, or a related role.
Strong understanding of digital marketing channels and campaign management.
Excellent communication skills for effective cross-functional teamwork.
Detail-oriented with strong analytical skills for reporting and optimization.
Ability to manage multiple projects efficiently and meet deadlines.
Preferred Skills:
Familiarity with digital ad platforms and content management systems.
Basic experience in testing and QA processes for digital products.

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