ABCD Aditya Birla Capital | Affiliate Operations Manager | thane

4 weeks ago


thane, India ABCD Aditya Birla Capital Full time

The job description for this role:


  • Manage and optimize programmatic campaigns across DSP platforms, including Criteo, Moloco, outbrain etc. ensuring efficient media buying and performance tracking.
  • Analyze user behavior and campaign data to develop insights and implement optimizations on programmatic platforms.
  • Implement best practices for DSP integrations and programmatic bidding strategies to maximize ROI.
  • Collaborate with cross-functional teams to align programmatic strategies with business goals.
  • Specialized into BFSI category (Lending, Insurance & Investments)
  • Managing Affiliate channel - Direct publisher, Media buying, OEM, international publisher, RCS based campaign.



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