ABCD Aditya Birla Capital | Martech

1 month ago

thane, India ABCD Aditya Birla Capital Full time

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.


We are looking for a skilled Marketing Specialist with expertise in AdTech and MarTech. This role involves working with various digital analytics and marketing platforms to gather, interpret, and action on data, helping us drive strategic marketing initiatives. The ideal candidate will be fluent in using Google Analytics 4, Mixpanel, Clevertap, Google Cloud Platform, and Appsflyer and will have a solid understanding of data collection, implementation, and analysis.


  • Data Collection: Coordinate with internal and external teams and work with various digital tools and platforms to collect data on website traffic, user interactions, online advertising performance, and more.
  • Conversion Optimization: Play a crucial role in optimizing digital marketing efforts by analyzing conversion funnels. Identify bottlenecks and areas where improvements can be made to enhance the user experience and increase conversions.
  • Data Interpretation: Translate data findings into actionable insights. Work closely with internal marketing teams and other stakeholders to recommend strategies and tactics based on data-driven insights.
  • Team Management and Communication Skills: Stay updated with industry trends, emerging technologies, and best practices in digital analytics.
  • Project and Campaign management: Work with external agencies to carry out performance driven campaigns using marketing platforms.

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