Edtech Digital Marketing Manager

4 weeks ago

Kozhikode, India One Percent Abroad Full time

EdTech Digital Marketing Manager

Be the engine behind Asia's top university mentorship brand.

Location: Calicut

Type: Full-time

Experience: 2–5 years preferred

Industry: EdTech / Study Abroad

⸻

Who We Are

One Percent Abroad is not your typical study-abroad consultancy.

We help the top 1% of students across India and the Middle East get into Ivy League, Oxbridge, and fully funded master's & PhD programs. Think Harvard, Erasmus Mundus, Chevening — not average colleges with migration agents.

We're a fast-growing EdTech company, backed by real student success stories, bold ideas, and a vision to be Asia's most trusted premium study-abroad brand.

⸻

What You'll Do

As our EdTech Digital Marketing Manager, you'll own everything digital.

From performance campaigns to team management — this is a full-stack role where you get the steering wheel and the freedom to drive.


• Plan, execute, and scale digital marketing campaigns (Meta, Google, YouTube, etc.) to fuel our sales pipeline


• Lead and manage our internal marketing squad (content, design, ads)


• Collaborate with sales & operations to align on goals, funnels, and lead quality


• Build brand visibility across India & the Middle East through performance + content synergy


• Track, optimize, and innovate using data — no vanity metrics


• Stay ahead of trends: AI, automation, storytelling, and more

⸻

You're a Fit If You…


• Have 2–5 years of solid experience in digital marketing, preferably in EdTech


• Have successfully scaled performance marketing campaigns (Meta, Google, YouTube)


• Know how to lead teams, create strategy, manage creatives, and get things done


• Understand marketing funnels and customer journeys deeply


• Speak both data and human — sharp with analytics, smoother with copy


• Love owning your outcomes and working in a fast-paced, mission-driven startup

⸻

Bonus Points For


• Experience with CRM tools, automation workflows, and A/B testing


• Exposure to lead gen for high-ticket services (like coaching, admissions, or SaaS)


• Prior startup experience or having built something from scratch

⸻

Why Now?


• Founding team role – Build the marketing backbone from day one


• Ownership & impact – Your strategies will directly shape our growth


• Fast growth – We're scaling across India & GCC — and you grow with us


• Meaningful work – Help students reach life-changing global opportunities

⸻

Apply now or email us at () with your CV + a quick note on why you're a fit.

Let's build something that changes lives.

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