Market Research and Intelligence

1 month ago


Delhi, India Foundever Full time
Responsibilities

- and execute targeted account scoring strategies, including individual, cluster, and programmatic accounts.- customer segmentation and targeting frameworks to refine marketing efforts.- a unified market intelligence dataset from a mix of internal and external data.- comprehensive market, competitor analysis, and strategic research to uncover potential opportunities.- industry trends, utilizing third-party research, competitor analysis, and industry publications for insights.- data to enhance marketing strategies and competitive edge.- intelligence reports to inform marketing strategies, sales tactics, and enhance senior management's market insight.- research on potential contacts and prospects with tools like ZoomInfo, ensuring data integrity.- updated on analyst and industry reports, extracting and communicating critical insights.

Experience:

- market research and intelligence background with quantitative analysis proficiency.- experience managing market research and business intelligence teams.- Excel expertise (complex formulas, data visualization, PivotTables, VBA).- in SQL, Microsoft SQL Server, and PowerBI.- experience, support, or BPO industry experience preferred.- with Salesforce CRM data model and reporting capabilities.- building advanced statistical/data science models (propensity, churn, next-best-purchase) is a plus.

Skills:

- to synthesize complex data into clear, actionable insights for leadership- understanding of market research resources and key business drivers- communication, presentation, and stakeholder management skills- interpersonal and organizational skills for effective collaboration- analytical mindset with robust critical thinking and problem-solving abilities- in advanced analytics and data science modeling techniques is a plus- learning mindset with a keen analytical approach- attention to detail and industry knowledge expansion

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