Search Engine Optimization Specialist

6 days ago

Noida, India MAI Labs Full time
We're building something audacious, something global, in next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators and developers first. Our mission? To distribute participatory power to billions of people in the digital economy.
What this actually means: We have built our own L1 blockchain, and a backend technical structure for protocols and ecosystem to make digital infrastructure efficient, secure and more accessible. Our global products and tools are natively built for web 3.0 world. You will work with teams working on tech products across blockchain, and distributed systems – for a real-world problem solving. We're taking on established paths and conventional wisdom about how the Tech and Internet should work. Underlying principle is to solve the hard problem of protecting user rights, digital intellectual property rights and protection of assets in an age of AI and instant replication.
Cultural Expectations: Our start-up journey involves constant evolution and adaptation to market dynamics. People work on strategizing entirely new systems with a hands-on approach, within short time frames. Resources consciousness is high, and you get freedom to operate across products, do your best work, and stand ahead in the tech curve.
You can expect:
• Thriving in decision making in an ambiguous, fast-paced environment
• To exhibit exceptional integrity and reliability on promise delivery
• Will collaborative and have inclusive attitude
• A value outcome driven thinking with resource optimization If above resonates with you, we will love to have a discussion with you.
Role: SEO Specialist
Location: Noida (WFO) / 5 Days
As an SEO Specialist, you'll help us unlock growth by optimizing our content and technical stack for the next generation of search—across both traditional and decentralized systems. If you’re passionate about organic growth, search analytics, and digital storytelling through data, we want to talk to you.
What will you get to do?
• Develop and implement strategic SEO frameworks tailored to Web3 content architecture, technical infrastructure, and evolving search behaviours.
• Drive keyword research and competitive analysis to uncover ranking opportunities across global markets.
• Execute holistic optimization strategies including on-page (metadata, internal linking, content structure) and offpage (backlink quality, authority building) initiatives.
• Conduct regular technical SEO audits to evaluate crawlability, Core Web Vitals, schema, and overall site performance.
• Leverage advanced analytics tools (GA, Search Console, SEMrush, etc.) to monitor KPIs, generate insights, and collaborate with cross-functional teams for SEO-aligned publishing workflows.
Skills & Qualifications:
• 4–6 years of SEO expertise spanning technical SEO, content optimization, and site architecture best practices.
• Advanced proficiency with analytics and SEO tools (GA4, Google Search Console, keyword research platforms) and ability to translate data into actionable strategies.
• Hands-on knowledge of schema, Core Web Vitals, and emerging search ecosystems, with interest/experience in Web3 or blockchain indexing strategies.
• Collaborative and communication skills to thrive in fast-paced digital teams, present insights effectively, and align SEO efforts across functions.
Hiring Process: 3-4 rounds of interviews with Function, HR & Senior leaders

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