Search Engine Optimization Executive

2 weeks ago

Noida Uttar Pradesh, India The pathfinder Full time

Summary:
The SEO Specialist is responsible for optimizing websites to improve their visibility and ranking on search engines. The role involves conducting keyword research, implementing on-page and off-page optimization strategies, analyzing website performance, and staying updated on search engine algorithms.

**Responsibilities**:
1. Conduct thorough keyword research to identify relevant and high-performing keywords for website content.
2. Implement on-page optimization techniques including meta tags, headers, internal linking, and content optimization to improve website visibility.
3. Execute off-page optimization strategies such as link building, guest blogging, and social media promotion to enhance the website's authority.
4. Monitor website performance using tools like Google Analytics and Search Console; analyze data to identify opportunities for improvement.
5. Stay updated on search engine algorithms changes and industry best practices; implement necessary adjustments to maintain or improve website rankings.
6. Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into overall digital marketing efforts.

**Requirements**:
1.Proven experience as an SEO Specialist with a track record of improving organic traffic through strategic optimizations
2.In-depth knowledge of keyword research tools (e.g., SEMrush, Ahrefs) as well as Google Analytics & Search Console
3.Strong understanding of on-page & off-page optimization techniques including link building,schema markup etc
4.Ability to analyze data & metrics effectively,and make data-driven recommendations for improvement
5.Excellent communication skills,facilitating collaboration with cross-functional teams in an organization

**Job Types**: Full-time, Permanent

Pay: ₹22,000.00 - ₹28,000.00 per month

Schedule:

- Day shift

Application Question(s):

- How many years of SEO experience do you have?
- What is your current CTC?
- What is your expected CTC?
- The job location is Noida, are you comfortable with that?

Work Location: In person

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