Paid Media Manager

Found in: Whatjobs IN C2 - 3 weeks ago

Bengaluru, India VAP Group Full time

About VAP Group
Who are we?

One stop destination for all blockchain solutions .We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.

We strive to make your visions for blockchain projects a reality and offer multi-chain services to help you better serve your clients and create enduring brand recognition and consumer loyalty.

We have highly qualified experts in Blockchain marketing, recruiting, media management, press releases, conference production, and other services.

This position pertains to one of our business segments, namely Times of AI.

We are hiring for Paid Media Manager for Times of AI which is a leading digital media platform dedicated to covering the latest advancements, trends, and impacts of artificial intelligence (AI) and its surrounding ecosystem.

Requirements

Who are we looking for?


The Paid Media Manager will play a pivotal role in driving user acquisition, engagement, and revenue through strategic paid media campaigns across various platforms. The ideal candidate will have a strong background in digital advertising, particularly within the cryptocurrency and blockchain industry.

Roles and Responsibilities:

  • Develop and implement paid media strategies aligned with overall marketing objectives.
  • Collaborate with cross-functional teams to ensure campaign alignment with content and brand messaging.
  • Oversee and manage campaigns on platforms such as Google Ads, Facebook, LinkedIn, and others.
  • Monitor budgets, bid strategies, and audience targeting to optimize campaign performance.
  • Utilize analytics tools to track, analyze, and report on key performance metrics.
  • Provide actionable insights and recommendations based on campaign performance.
  • Conduct A/B testing and other experiments to improve ad creative, targeting, and overall campaign performance.
  • Implement continuous optimization strategies to maximize ROI.
  • Manage and allocate advertising budgets effectively to achieve campaign goals.
  • Forecast and report on spending against budget.

Skills and Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in managing paid media campaigns, preferably in the digital publishing or news industry.
  • Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills.

Website URLS :     


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