Paid Media Executive

4 weeks ago


Bengaluru, India RDS Digital Full time

Description

RDS Digital is looking for a qualified paid media executive to join our dynamic team. This Paid media executive should be prepared to work in a fast-paced team environment, and gain experience in digital paid media.

Responsibilities


  • Taking ownership of the PPC strategy across multiple brands
  • Defining strategies for both B2B and our end users to drive conversions and
  • awareness
  • Improving the PPC customer journey and ad structures
  • Copywriting for ads
  • Continuously optimising conversion rates, CTR and CPC whilst utilising automation
  • where possible
  • Providing weekly, monthly and campaign-specific performance reports using
  • Google Analytics, Google Ads, Supermetrics and Data Studio
  • Conducting competitor analysis on a regular basis
  • Supporting the Paid Media Lead on the wider paid media strategy for our brands,
  • including social, display

Requirements


  • Previous experience in a PPC role minimum 12 months experience
  • Experience working with Google Analytics essential
  • Strong technical and analytical skills
  • Experience working with paid social and display channels (including Facebook Ad Manager and DV360) preferred but not essential


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