Majid Al Futtaim | Associate Manager
7 days ago
Job Title:Associate Manager - Onsite Campaign | MAF Retail | Gurgaon
Role Summary:The Associate Manager - Onsite Campaign is responsible for preparation, activation, delivery and optimization of MAF Precision Media campaigns across various digital media channels. The role holder is also responsible for cross-functional teams (i.e. sales, ecommerce, onsite) alignment to deliver successful MAF Precision Media campaigns/ activations.He/she will also be responsible for monitoring campaign performance and effectiveness, feedback and co-ordinate with yield manager to identify areas for improvement and perform optimization.
Role Profile:Activate and deliver digital campaigns across various platforms, from timeline management through to creative approval, trafficking, and troubleshootingPlan, coordinate, and execute onsite campaigns across various media channelsAccountable for maximising budget utilisation & campaign ROAS performanceTroubleshoot creative issues and monitor under/over delivery issuesTrack campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assuranceMonitor campaign performance and effectiveness, analyzing metrics and collaborate with yield manager to develop actionable insightsMeasure and optimize campaigns using dashboards & analytics reports against delivery and KPI objectivesContribute to digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoptionDrive collaboration with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.Responsible in documentation for approvals & ensure nothing is missed across multiple campaigns running concurrently.
Requirements:Minimum 6 years in the related functionPreferably 3+ years in the retail/ media business or closely related industryExperiences in working with eCommerce environment/ CMS will be a plusFamiliar with creative assets with a creative mind setUnderstanding of campaign workflow management toolKnowledge of technical market standards (ad-serving, SSP, DSP, etc.) is preferredPrevious experience in a similar Digital Campaign Delivery/Performance Marketing role, gained in either an agency or fast paced client-side environment.
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