Content & Social Media Strategist — Beacon

Content & Social Media Strategist — Beacon Location:  Hyderabad (On-site)Experience:  3–5 yearsReports to:  Head of Marketing Beacon is scaling its content and social media presence to drive brand awareness, generate qualified leads, and build a loyal audience. We're looking for a Content and Social Media Strategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turn content into a growth engine. Key Responsibilities Build and Own Content Strategy Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).Define content KPIs and regularly report on performance, using insights to iterate and improve. Lead Content Planning Across the Funnel Plan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment. Scale Content Creation with AI Identify trending topics and audience interests using analytics and AI tools.Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production. Social Media Strategy & Execution Build and scale Beacon's LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.Create and distribute high-quality, curiosity-driven content that makes people fall in love with Beacon.Monitor and respond to audience engagement, fostering community and brand advocacy. SEO & Growth Develop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.Use content as a lever for growth, not just visibility—drive measurable impact on lead generation and pipeline. Collaboration & Enablement Work cross-functionally with product, sales, and customer success to align content with business initiatives.Enable sales and customer teams with relevant assets and messaging. Preferred Skills & Tools Content & Social Media Tools:  Hootsuite, Buffer, Sprout Social, or similar.Editing & Design:  Canva, VN, or similar for basic visual and video editing.Analytics:  Google Analytics, LinkedIn Business Manager, and other reporting tools.AI Content Tools:  Perplexity, Claude, ChatGPT, etc., for content ideation and scaling.SEO:  Familiarity with keyword research, on-page optimization, and content audits. What We're Looking For 3–5 years of experience in content strategy, social media, or content marketing for a B2B SaaS company selling to enterprise customers.Proven experience building and scaling a company's LinkedIn (and other social) presence, ideally from scratch.Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.Data-driven mindset: ability to analyze content performance and pivot strategies for growth.Creative thinker who thrives in a fast-paced, collaborative environment.Familiarity with the latest trends in AI-driven content and social media marketing. Bonus Points Experience running TOFU (top-of-funnel) campaigns and nurturing leads through content.Knowledge of demand generation and content's role in the sales pipeline.Ability to repurpose and optimize existing content for new channels and formats. Why Join Beacon? Shape the voice and content strategy of a growing SaaS brand.Work with a forward-thinking team that values creativity, experimentation, and growth.Access to the latest AI and marketing tools to supercharge your work.Flexible work environment and opportunities for professional development.