Group Account Manager
2 weeks ago
About Us
Barcode Entertainment : Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.
Role Overview
As a Group Account Manager – Tech , you will be responsible for building and growing the technology vertical within our agency. You will drive end-to-end ownership of client relationships, strategy, and execution for tech brands—establishing us as the go-to influencer marketing partner in this sector.
Key Responsibilities
- Category Leadership : Develop and execute the overall strategy for the Tech category, aligning with business objectives.
- Business Development : Identify, pitch, and acquire new tech clients (consumer tech, B2B tech, apps, gadgets, etc.).
- Client Relationships : Manage key accounts, ensuring high client satisfaction and long-term partnerships.
- Campaign Strategy : Design and oversee creative influencer-led campaigns tailored to tech audiences.
- Team Management : Build, mentor, and lead a team to execute category goals effectively.
- Market Insights: Track industry trends, competitor activity, and tech innovations to shape category positioning.
- Revenue Growth : Deliver on revenue targets for the Tech vertical and contribute to the agency’s overall growth.
Requirements
- 5–8 years of experience in influencer marketing, digital marketing, or brand management (with focus on tech brands).
- Strong network and relationships within the tech industry (brands, agencies, influencers).
- Proven track record of driving business growth and managing large accounts.
- Excellent leadership, communication, and negotiation skills.
- Deep understanding of influencer marketing trends, platforms, and performance metrics.
- Creative mindset with data-driven decision-making ability.
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