Group Product Manager

4 weeks ago

mumbai, India Ajanta Pharma Ltd Full time

Job Title: Group Product Manager (Nephrology) - Domestic Business Experience: 7 to 10 years of Pharmaceutical Products Marketing experience. Qualification: B. Pharma + MBA - Marketing Or Pharma Management Therapy : Nephrology (preferred), we are open to consider candidates from CVD therapy Industry Preference: Pharmaceutical Industry Only Job Location: Ajanta Tower, Mumbai. Key Responsibilities Development of marketing and promotional plans for products to support the end consumers’ need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams . Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Required Skills Strong scientific acumen and experience in brand and marketing strategy development. The role demands excellent communication skills and the ability to train and engage the sales force effectively. Proficiency in market research, competitor analysis, and SWOT evaluation is essential. Candidates should have experience in cross-functional collaboration and digital marketing tools.

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