Marketing Content Manager

1 day ago

Gurugram, India Gloroots Full time

Position:
Content Marketing Manager

Location:
Gurugram, India

Experience:
4+ Years of Experience

About The Company

A rapidly growing SaaS company operating in the healthcare technology space, focused on building smart, data-driven solutions that help service providers improve operational efficiency and patient engagement. Our platform is purpose-built for a specialized segment within healthcare, with deep use cases tailored for practices like dental care. With a strong and growing customer base across global markets, we're on a mission to simplify practice management through intuitive tools and automation — all driven by a passionate, cross-functional team.

Job Overview

The
Content Marketing Manager
will play a pivotal role in managing and optimising content strategies within the company. This position requires a creative and analytical thinker who can lead the content lifecycle from ideation to execution, ensuring alignment with the company's business goals and audience needs..

Roles and Responsibilities

  • Edit and refine AI-generated content to ensure clarity, readability, and alignment with target audience preferences.
  • Manage and execute blog and newsletter workflows, overseeing each phase from editing to publishing.
  • Develop original content as necessary, including ghostwritten articles and product stories, while ensuring consistency with the company's voice and objectives.
  • Craft engaging social media captions, email campaigns, and case studies that effectively communicate the brand's message.
  • Collaborate with the design team to create visually compelling content and coordinate with the marketing team on ad copy and landing pages.
  • Utilize WordPress and HubSpot to create and maintain optimized landing pages that drive conversions.
  • Take ownership of performance tracking and reporting across key content assets, using tools like Ahrefs and GA4.
  • Establish and maintain comprehensive content calendars to ensure consistent production and timely distribution.

Required Skills

Must-Have:

  • 4+ years of experience in content roles, preferably within SaaS or B2B sectors.
  • Proven expertise in editing and rewriting content, especially in conjunction with AI-generated materials.
  • Intermediate knowledge of SEO principles and modern content optimization techniques.
  • Proficiency with publishing platforms such as WordPress and HubSpot.
  • Comfortable with performance tracking and applying data-driven insights to enhance content strategies.

Nice-to-Have:

  • Experience with AI tools like ChatGPT for content refinement and ideation.
  • Familiarity with cross-functional collaboration, including working with Sales, Product, and Customer Success teams.
  • Experience managing freelancers or interns, with potential for growth into a leadership role.
  • Ability to expand content formats, including carousels, audio, and innovative video styles.

What We Offer

  • Competitive salary and performance-based incentives.
  • Comprehensive health, dental, and vision insurance plans.
  • Flexible working hours with remote work options.
  • Opportunities for professional development and career advancement.
  • Access to AI tools, SEO software, and continuous learning resources
  • A collaborative and inclusive work environment that fosters innovation and growth.

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