Salesforce Marketing Cloud Consultant

3 weeks ago

delhi, India Tech Talent Consulting Full time
Role : SFMC Consultant
Position : Contract
Duration : 6 - 12 months (renewable)
About the position
You will lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
You will develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives
You will create, maintain and disseminate detailed solution documentation and campaign plans
Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform (Salesforce Marketing Cloud) implementations and individual campaign builds
Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
Provide support to Campaign Operations team for ongoing campaign development, as needed
Qualifications
Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
Strong understanding of and experience with Salesforce Marketing Cloud
Experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
Experience documenting complex campaign requirements for internal and external stakeholders
Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience 1) defining test plans, 2) reviewing and approving platform-level configurations, settings and data flows, and 3) reviewing and approving individual campaign-level targeting and touchpoint rendering
Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar)
Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
Familiarity with SQL, JavaScript, XML and/or HTML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers
Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications also a plus

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