Marketing Director

2 weeks ago

Hyderabad, India GroundHog Full time

Job Title: Director of Marketing

Location: USA, Canada, Australia, or India

Reports to: Chief Executive Officer (CEO)

As a Director of Marketing you will be responsible for overseeing the development and execution of marketing strategies that drive brand awareness, customer engagement, and revenue growth. This senior role requires strong leadership, creativity, and strategic thinking to lead a team and collaborate with various departments. You, as a Director of Marketing, will work closely with the executive team to align marketing goals with overall business objectives and foster a data-driven approach to optimize performance.


Responsibilities:

  • Develop and execute marketing strategies to achieve business objectives, including brand positioning, lead generation, and customer acquisition.
  • Lead, manage, and mentor the marketing team, ensuring alignment on key goals, deadlines, and performance metrics.
  • Oversee digital marketing efforts, including SEO, content marketing, email campaigns, and paid media, to maximize ROI and customer engagement.
  • Collaborate with cross-functional teams, including sales, product development, and operations, to ensure integrated marketing initiatives.
  • Develop and manage marketing budgets, ensuring optimal allocation of resources and monitoring campaign performance.
  • Analyze market trends and competitive landscape to identify opportunities for innovation and growth.
  • Monitor key marketing metrics and KPIs to assess the effectiveness of campaigns and strategies.
  • Work closely with creative teams to produce impactful marketing collateral, such as brochures, presentations, and social media assets.
  • Lead brand-building efforts, ensuring consistent messaging and tone across all channels .
  • Develop partnerships with external vendors, agencies, and influencers to enhance the company's reach and reputation.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
  • Proven experience (7+ years) in marketing leadership roles, ideally in a B2C environment (we will apply B2C principles for B2B marketing).
  • Strong knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.
  • Exceptional leadership and team management skills with the ability to inspire and drive high-performance teams.
  • Data-driven approach with proficiency in analytics tools (e.g., Google Analytics, etc.).
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong business acumen with a track record of aligning marketing strategies with overall company goals.

Preferred Qualifications:

  • Experience working in Construction, Heavy Equipment, Mining, Tunneling (not required though)
  • Familiarity with CRM platforms (we use Freshworks).
  • Experience in launching successful branding or rebranding campaigns.

Benefits:

  • Competitive salary and performance bonuses.
  • Comprehensive health benefits.
  • Flexible working environment.
  • Professional development opportunities.


About GroundHog


We specialize in the Mine Digitization and Automation software platform. Our team is full of young and vibrant individuals who work together in a fast-paced, flat organization. We take pride in having a strong family culture and providing innovative solutions to our clients. Our creative solutions constantly push the boundaries of what's possible in the industry. We have offices in the USA, India, and Australia, with customers located all around the world. We've been around since 2010 and are passionate about what we do 

Specialities: Enterprise Mobility, iOS, Android, Apps, Mobility, ERP Integration, UI/UX Design, Web, Software Design, Architecture, Mining, Oil & Gas, Construction, Oil, Gas, and Base Metals

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