Digital Marketing Manager
2 days ago
Key Responsibilities:
· Digital Strategy: Collaborate with the Digital Marketing Manager to develop and implement effective digital marketing strategies to achieve company goals.
· Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various platforms, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
· Content Creation: Work closely with the content team to create engaging and relevant content for online campaigns, ensuring it aligns with the brand's messaging and objectives.
· Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports to the team, making data-driven recommendations for improvements.
· Budget Management: Assist in the allocation and management of the digital marketing budget, ensuring cost-effectiveness and maximum ROI.
· Social Media Management: Oversee and contribute to the company's social media presence, creating content, responding to comments, and staying up-to-date with social media trends.
· SEO and SEM: Manage search engine optimization (SEO) and search engine marketing (SEM) efforts to improve online visibility and drive traffic.
· Email Marketing: Develop and implement email marketing campaigns, including list management, segmentation, and A/B testing to maximize engagement and conversions.
· Competitive Analysis: Keep abreast of industry trends, competitors, and best practices to continuously improve digital marketing strategies.
· Team Collaboration: Collaborate with cross-functional teams, including designers, developers, and sales, to ensure alignment on digital marketing initiatives.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
· Proven experience in digital marketing, with a minimum of 5 years of relevant experience.
· Strong knowledge of digital marketing channels, strategies, and tools like Meta Ads, Tabola Ads, Microsoft/Bing Ads.
· Proficiency in using digital marketing and analytics tools, such as
· Google Analytics, Google Ads, and SEO tools.
· Proficiency in implementing AI Tools for automation.
· Excellent written and verbal communication skills.
· Strong analytical and problem-solving abilities.
· Creative thinking and the ability to adapt to changing market trends.
· Experience in team leadership or management is a plus.
· Industry certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
Location : Lucknow
Salary: Upto 70k
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