PPC Specialist

2 days ago

Madhavan Park Jayanagar, India City College Jayanagar Full time

About the Role

We are looking for a results-driven and analytical PPC Specialist to join our marketing team. In this role, you will be responsible for managing and optimizing Pay-Per-Click campaigns across various platforms to drive traffic, generate leads, and achieve ROI targets.

You should have a strong understanding of Google Ads, Bing Ads, and other paid media channels, along with excellent data analysis skills to ensure performance and budget efficiency.

Key Responsibilities

  • Plan, create, manage, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and more.
  • Conduct keyword research and competitor analysis to inform campaign strategies.
  • Write compelling ad copy and collaborate with design teams on creative assets.
  • Monitor daily budgets, impressions, click-through rates, conversions, and other KPIs.
  • Run A/B tests to identify high-performing ads and landing pages.
  • Prepare regular performance reports with actionable insights and recommendations.
  • Stay updated with the latest trends, tools, and best practices in paid media.

Requirements

  • Proven experience managing PPC campaigns with measurable success.
  • Proficiency in Google Ads, Google Analytics, and Microsoft Advertising.
  • Familiarity with Facebook Ads Manager, LinkedIn Ads, and other paid social platforms.
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Google Ads and/or Microsoft Ads certifications are a plus.

NOTE : Preferred Candidates from Bangalore

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person

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